What Is A Good Engagement Rate On Instagram? 14 Best Tips

Instagram is an effective strategy to use for business and in today’s world most creators know this. Boasting one of the highest engagement rates across any social media marketing channel, Instagram is one of the top choices for marketers that are trying to grow their business or brand.

With over a billion users on Instagram every single month, the platform is primed and ready to deliver a return on investment (if done correctly). That’s over 1/7th of the world’s population!

 

 

 

When Instagram launched, it was more about how many followers you had on your profile. Nowadays, buying Instagram followers has become a vital part of your strategy to reach a wider audience and gain credibility. However, not just any followers will do. It’s important to focus on building an engaged community that truly cares about your brand.

When Instagram launched, it was more about how many followers you had on your profile.

But as the industry standards grew, most businesses and brands put the follower count on the backburner and focused on another metric…

That metric is engagement. If you want your Instagram account to yield any kind of ROI, it’s completely understandable to care more about your engagement rate and less about your follower count.

Like Hootsuite says, “engagement only have value when it’s genuine, AKA, coming from real people and profiles.”

In order to reach even more users, your content needs to connect you with your current audience in a way that makes them want to engage with it.

By engage, I’m talking about commenting on your posts, sharing them, liking them, saving them, following your account, mentioning your account, using branded hashtags, click throughs on your links, and DMs.

All these engagement “signals” tell Instagram that your account is in demand. This, in turn, gives your content and account a higher “trust” score within the IG algorithm.

Because of this, you’ll start to notice even more engagement and reach from things like reaching the explore page or being higher in the Instagram newsfeed.

At the end of the day, getting better engagement isn’t easy. The good news is that it’s a straightforward task, but you have to be committed to it.

Read on if you want to know what Instagram classifies as a good engagement rate and how to increase your engagement rate by implementing these things right away!

Let’s first talk about what engagement rate is not. If you think your follower count is an engagement rate, then you’re wrong.

Instagram engagement rates are metrics of interactions that your fan base makes on the content you create and upload to Instagram.

Specifically, engagement metrics are measure by the following:

• Comments
• Shares
• Likes
• Saves
• Followers & Growth Trajectory
• Mentions
• Branded Hashtags
• Click-throughs
• DMs

When real people take these kind of actions, it signals Instagram that your Instagram posts matter to their community which gives your account more “weight”, or “trust”.

In other words, it means that your target audience is digging what you’re creating. This is powerful because it means that you have influence within your fan base and will increase your number of followers.