Editorial policy
How Thunderclap creates, reviews and keeps its growth guides accurate — and where we stand on independence and corrections.
Who writes Thunderclap content
Thunderclap has helped creators, brands and influencers grow across every major social platform since 2019. Our guides are written and reviewed by the Thunderclap editorial team — people who work on social-media growth day to day, not anonymous freelancers writing to a word count.
We attribute guides to the Thunderclap Editorial Team because they reflect our collective, hands-on experience rather than one person's. Where an individual contributor writes a piece, they are named on the byline.
How we create our guides
We write from first-hand experience running growth campaigns and from the current, documented behaviour of each platform. Before publishing, every guide is checked for accuracy, for whether the tactics actually work today, and for anything that could put a reader's account at risk.
We lead with the answer, use specific numbers and examples instead of vague claims, and avoid filler. When a platform changes a rule or a threshold, we update the guide and change its date.
Sourcing and accuracy
Platform features, thresholds and rules are checked against the platforms' own official documentation and help centres. Statistics and benchmarks are attributed to their source. When something is our own estimate or opinion, we say so.
We do not publish tactics that rely on bots, fake engagement, or anything that violates a platform's terms — because they get accounts suppressed or banned, which is the opposite of growth.
Independence and commercial content
Thunderclap sells social-media growth services, and some guides link to those services where they're genuinely relevant. Our guides are written to be useful whether or not you ever buy anything from us — the free tactics come first, and we're honest about the trade-offs of paid options. See our About page for how we operate.
We do not publish fabricated reviews or ratings, and we don't claim endorsements we don't have.
Updates and corrections
Social platforms change constantly, so we revisit and refresh our most important guides on a regular schedule and whenever a platform makes a material change. Published and updated dates are shown on each article.
If you spot something inaccurate or out of date, tell us and we'll review and fix it.