How AI-Labelling Works On Instagram?

Have you noticed the new “Made with AI” tag on Instagram? The “AI Info” or “Made with AI” feature, when enabled, appears prominently below the creator’s username to showcase the involvement of AI in the content creation process.

Meta recently launched this feature to promote transparency and identify content being generated with AI. This initiative aims to inform users about AI involvement in the content they encounter while scrolling.

In this blog, we will understand the new AI Label on Instagram, how Meta identifies AI content, and how you can mark your posts with the ‘AI Label.’