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Did you know that users spend an average of 2.5 hours daily on social platforms? Here, opportunities erupt for businesses to develop social media content to attract more audiences towards them and bui

Have you wondered recently about why having better social media engagement is essential? Let’s unpack! In 2024, over 5 billion people actively engage in social media globally, each connecting w

Individual social media marketers share one common goal- to get their content seen by as many people as possible. Therefore, measuring their success with metrics like reach and impression becomes esse

Introduction On average 1.4 billion social media accounts get hacked every month and this number is on the rise. However, with these alarming numbers and Instagram being one of the most prominent soci

Your Instagram stories are a great way for you to get your viewer’s attention. In fact, as per a Facebook survey, 62% of users get more interested in a product, individual, or brand after seeing

You enjoy scrolling through TikTok, right? Well, back in 2022, a huge data breach hit TikTok, exposing the info of over 2 billion users. This means that even your favorite social media platform is not