15 Ways To Grow Your Fashion Instagram Account

Fashion influencers and brands are increasingly moving their businesses to social media. Unsurprisingly, there are 4.74 million users worldwide (59.4% of the entire global population). Facebook and YouTube are the largest social media sites, with 3 billion and 2.5 billion users, respectively.

However, with 2 billion monthly active users, Instagram is catching up and is tied with WhatsApp for the third most prominent social media app. If you’re a fashion brand or influencer looking to grow your fashion Instagram account this year while monetizing your profile, read on for some great tips. 

 

This blog offers 15 practical ways to grow your fashion Instagram account, helping you stand out in a competitive market and attract a dedicated following of fashion enthusiasts.

How To Start A Fashion Instagram Account?

Starting a fashion Instagram account is a wonderful effort that allows you to communicate your sense of style and fashion knowledge to a worldwide audience.  Here’s a guide to help you grow your fashion Instagram account.

 

1. Define Your Niche 

Identify what makes your sense of style unique. A particular niche can help you draw in a specific type of customer, whether premium labels, high street clothes, vintage apparel, or sustainable fashion. 

2. Create an Appealing Profile 

Select a catchy username that accurately reflects your business. A trendy headshot or a logo would provide excellent examples of a professional and brand-consistent profile photo. 

Compose an engaging bio that highlights the features of your account and incorporates a call-to-action (CTA), such as a URL to your fashion website or blog.

3. Create a Content Plan 

Plan your content around your niche. High-quality images are essential, so buy a decent camera or smartphone and pick up some basic editing and shooting techniques. 

To keep your account relevant, switch your content with videos, behind-the-scenes photos, outfit posts, and fashion advice. Create and stick to a posting schedule since consistency is essential. 

4. Engage Your Audience 

On Instagram, interaction is essential, so participate in discussions within the fashion community, answer comments on your postings, and interact with what your followers have to offer. Use live sessions and Instagram Stories to interact with your audience in real time.

5. Make Use of Geotags and Hashtags 

Make use of appropriate hashtags to improve your content’ discoverability. Look for trending hashtags related to fashion and use general and industry-specific ones. You may also draw in local companies and followers by geotagging your posts.