Why Now Is The Best Time To Drive Traffic From TikTok?
If you are thinking of growing your business through TikTok, here is good news! TikTok has over 800 million monthly active users and still counting. So TikTok could be the new route to purchase and an opportunity you all have been waiting for. Various reasons to jump in and drive traffic from TikTok:
User demographics have undergone a significant shift in the last six months. TikTok has become a more attractive platform for brands and businesses to suddenly.
Various reasons to jump in and drive traffic from TikTok:
Marketing agencies can avail of our TikTok audience growth services for their clients and deliver exceptional results. We deliver organic and permanent growth to increase your account reach.
1. User demographics have undergone a significant shift.
2. TikTok has become a more attractive platform for brands and businesses to suddenly.
3. TikTok is experiencing a phenomenal period of growth.
4. TikTok is a rapidly growing user base with the diversification of content on the platform, creating opportunities for brands to get creative.
5. TikTok is now dominating every industry’s content, whether related to beauty, home hacks, styling, fitness, social issues, current events, or educational content.
6. Following the unique TikTok algorithm, it is now relatively easy to go viral as a brand.
TikTok gives ample opportunities to brands to create awareness, get engaged, and create content that steals the show by tapping into a rapidly growing audience.
Here is all you can do to drive traffic and sales from TikTok:
1. Add Link In Bio- Find a few places to add clickable links on the app, making it super valuable. Add direct links of TikTok to your YouTube and Instagram accounts; it is the easiest and the quickest way to draw traffic from TikTok.
2. Unique Content Strategy- Create your videos with some entertaining concepts for your business products; it will give you severe success on TikTok.
3. TikTok Advertisements- Add a call-to-action button to your videos, making them extra valuable for your business.
4. Collaboration- Partner with influencers and content creators on TikTok to increase brand awareness and drive product sales.
5. Plan and schedule your TikTok videos and make the most of them!
TikTok is a rapidly growing user base with the diversification of content on the platform, creating opportunities for brands to get creative. It's now dominating every industry’s content, whether related to beauty, home hacks, styling, fitness, social issues, current events, or educational content.
Following the unique TikTok algorithm, it is now relatively easy to go viral as a brand. TikTok gives ample opportunities to brands to create awareness, get engaged, and create content that steals the show by tapping into a rapidly growing audience.
What Do TikTok Trends Highlight?
TikTok trends refer to an original clip of sound, hashtag, or video format that goes viral. TikTok trends highlight and inspire fresh content on which influencers can work and grow their popularity and businesses. These TikTok trends can also help launch careers, and if you are early on the trend, you can lead to a million video views and raise your popularity.
Here are specific ways to find new TikTok trends:
1. Keep an eye on the For You Page
The best thing is spending time on the TikTok app and cultivating your For You Page. However, seeing what trends go viral will take a little time. By getting TikTok likes and views you garner more eyeballs to your content and keep you up in the ranking list.
2. Check out TikTok’s discovery page.
It helps to find out the latest sound, effects, and hashtags created based on the content you interacted with on For You Page. In addition, creators can boost their content by looking for trending hashtags.
3. Give a try to some of the most evergreen trends:
TikTok, trends move faster than you think; if you want to make the most of a trend, you should attempt a trend when the iron is still hot. Some of the trends include POV (Point Of View), storytime, transitions, TikTok challenges and so on.
These trends never go off the movement and are always loved if executed well. So if you want to amplify your TikTok game, try these trends and make sure you make the most of them.
Engage yourself in the comment section, and you can also collaborate with TikTok users and go live. If you are using TikTok for your small businesses and brands, it is imperative to keep up with the trend; it will help identify the more shareable direction and help you make your business more popular.
How Does the TikTok Algorithm Work?
Every social media platform follows a unique algorithm, and so does TikTok. These algorithms are governed by a few ranking signals that are mentioned below.
The following factors influence the TikTok algorithm:
✅ User Interaction
TikTok’s algorithm is based on user interactions with content on the app. These interactions tell us what the liking and disliking of the client are.
It keeps a watch on what accounts you follow, comments you have posted, sounds you have chosen to hide, videos you shared and added to favorites, videos you love to watch, the videos you swipe up, and many more about your preferences.
✅ Video Information
It refers to the content that you seek out through search. For example, you might have such through captions, sounds, hashtags, effects, and trending topics. All of this is included in the video information.
✅ Settings
A few settings are meant to optimize the experience of using TikTok. These settings are about Language preferences, the country you would love to see content from, categories of interest you selected as a new user, and types of mobile devices.
Here is a list of a few things that are not included in TikTok's algorithm list:
✅ Duplicate content
✅ Content already seen
✅ Content that is considered spam
✅ Potentially upsetting content
The best point to note about TikTok is that TikTok does not base recommendations on follower count or the history of previous high-performing videos. Though, if your account has more followers, you will get more views. Also, if you create great content that reaches your target audience, you have more chances to land on their For You page.
So to be a good content creator, you must keep the following in mind:
✅ Find your existing community or subculture.
✅ Hook the audience in the first 3–4 seconds
✅ Look for trendy keywords
✅ Create high-quality videos
✅ Find a perfect time to post
✅ Engage with other TikTok users
✅ Use trending sounds and music
✅ Be genuine and enjoy what you do