New TikTok Live Feature: Customer DMs

TikTok has just rolled out a powerful new Live feature that allows brands and creators to enable direct messages (DMs) from viewers during live sessions. This update is designed to make interactions more personal and seamless, giving businesses a unique opportunity to connect with their audience in real time.

By allowing customers to DM directly during Lives, brands can answer questions, build trust, and even drive sales, making TikTok an even stronger platform for engagement and community building.