The Best Instagram Reel Length for Max Engagement

The days of the simple square shaped Instagram feed posts are gone. Now, Instagram Reels have taken over and are much favored by the Instagram algorithm. Video content has been slowly invading Instagram, and with the release of Reels in 2020, the coup was complete.

Instagram Reels length runs between 15 to 90 seconds and are much more likely to grab a user’s attention and keep them scrolling– Instagram Reels stats prove it. For those looking to grow their reach quickly, strategies like buy Instagram followers can give your account the initial push to gain visibility.

This length limit was increased from 60 seconds in mid 2022 after IG Reels took over all Instagram videos. Now, any video you see on the platform is technically considered an Instagram Reel.

Instagram stories are also a popular type of video content on Instagram, but unlike these short 24-hour video posts, Reels do not disappear. This makes them a powerful tool for building long-term engagement. Some users choose to buy Instagram comments to encourage more interaction and create buzz around their content.

Instagram users can post Reels and keep them on their Instagram feed, which means they’re viewable from anyone’s profile at any time.

So, from 15 to 60 seconds maximum length, what is the ideal Reels length for best performance on Instagram?

Is it better to go with long form videos, or is it better to stick below the 90 seconds and enjoy the benefits of short form video?

Video lengths certainly do matter when it comes to your Instagram algorithm favorability, and in this post we’re breaking down all of the info you need so that you can select Reels and publish content that will get more reach and engagement.