How To Rebrand Your Small Business On Instagram?

Rebranding is not only about having a new logo or changing your brand colors, it is much more than that. But, when exactly do you need to rebrand your brand on Instagram?

Here are a few reasons you might have to look for when rebranding your brand on Instagram:

• Reason 1: When your audiences are not able to resonate with your current branding and you are not getting enough engagement. This is an indicator that you need to rebrand your brand on Instagram.

• Reason 2: Your competitors have rebranded themselves and that made your branding lag behind.

• Reason 3: Your current branding lags behind in incorporating the latest Instagram trend, making your audiences feel disconnected from your current branding strategy.

• Reason 4: You have currently witnessed awesome branding and you are deeply inspired by it.

• Reason 5: You are not able to stand out in the market with your existing market strategy.

If you feel you have a solid reason to rebrand your business on Instagram, these steps can help you rebrand your brand on Instagram effectively.

Step 1: Clearly Define Your Rebranding Objectives

Rebranding is no easy task, you need to plan strategically. Start with clearly defining your rebranding objective. What is your main goal behind rebranding your brand on Instagram?

Your goal may vary from acquiring new audiences, shifting your focus, updating your brand image or anything else. Clear objectives can make your journey of rebranding your brand easier and more result-oriented leading to an effective rebranding.

Step 2: Conduct An Audit On Your Current Branding

Understanding your audience’s demand is the right approach to rebranding your brand. Conduct an audit on your current branding. Seek your audience’s advice on what they like in your existing branding and what they don’t.

This gives you an idea of what strategies to retain in your new branding and what to exclude from it to make it more effective.

Step 3: Find Inspiration And Organize New Branding Elements

Look around and try to take inspiration from your competitors, creative sources and industry leaders. You might use innovative and inspiring techniques to impress you and your audience.

Try incorporating them into your branding with a twist that aligns and goes well with your brand. Also, organize all your elements like new logos, colors, visual styles, fonts, media types, etc to resonate with your brand.

Step 4: Refresh Your Content Strategies

Add a new refreshing feel to your content strategy. Whether it is your tone, logo, visulas, color scheme or overall look, give it a fresh look and feel. Your content strategy should align with your new branding.

Thus you must create a customized content theme, choose different types of content to share with your followers and know the posting timings when your audience is available to see your posts.

Step 5: Create New Design Templates

Create new design templates for all your postings that will resonate with your brand. These templates should incorporate your new branding elements like the new brand colors, fonts, etc. The templates should be engaging and should make your audiences feel connected with your brand.

Step 6: Start Updating Your Account With New Branding

It’s now time to implement your new rebranding strategy. Start updating your bio, description, highlight cover and other visual elements. Gradually start incorporating and using the new branding and new templates in your posts and stories to familiarize your audiences with your rebranding.

Step 7: Review The Impact Of Instagram Analytics

Last but not least, it is very important to analyze your efforts. Make use of Instagram analytics to track your engagement rate, and follower growth to get an idea of how your audiences are responding to your rebranding.

This data enriches you with statistics to evaluate your rebranding and make necessary improvements to make the most out of your rebranding efforts.

If you have finally decided to rebrand your small business, it is time to take a step forward and strategize your rebranding efforts. Here are a few social media rebranding tips that can help you get maximum results from your rebranding efforts.

Tip 1: Make Yourself Noticeable

Give your audiences a sneak peek of your rebranding. Create Instagram stories or reels giving your audiences a teaser of your upcoming rebranding, engage with them and create excitement in your audiences. This excitement will help you stay connected with your audiences while you take a transit from your existing branding. 

Tip 2: Understand Your Audiences

Deeply understanding your audiences is a major step in your rebranding efforts. It gives you an insight into how you need to shape your branding efforts visually, and communicatively. When you give your targeted audiences what they want they get attracted to your brand, hence increasing your engagement.

Tip 3: Delete Old Content

While rebranding, it is always a good idea to delete the old content that does not align with your new branding strategy. Some of your audiences or new followers might scroll through your complete feed and watching your old posts could be off-putting to audiences. 

Tip 4: Post Transformational Content

While you make a shift from your old branding to new branding, it is important to keep your audiences aware of your transformative journey, it makes them feel valued and makes them a part of your transformational journey, making them feel more connected with your brand. 

Tip 5: Give a clear message

Your audiences might have many speculations regarding your rebranding. This can lead to your downfall and hence a strong message to support your rebranding is very essential. Clear communication can clear all their doubts and avoid any rumors about your brand.

Final Thoughts: Rebrand Your Instagram Account And Expand Your Reach

The idea of rebranding your Instagram accounts is considered one of the most effective strategies that can be beneficial for your business. 

When identifying your rebranding goals, analyzing your current branding, and carefully choosing the new branding elements, you can establish the groundwork for consistent and engaging rebranding. 

By following the right strategies for rebranding your brand on Instagram, you can bond with the audience in a better way, and make the way prepared for a long-term successful business.