If you want to get more engagement and visibility, here are the top content ideas you should use:
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Thank Your Followers
Social media day is the perfect day to “thank” your followers with a personal message or short video. Create a video for all your social channels and show appreciation to your followers for their support. Individual thank yous help develop trust and emotional connections.
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Launch a Giveaway
If you want to get more engagement on your social channels, launch a special giveaway for Social Media Day. Have your followers tag friends for a prize; or like and share, or re-share, some competing content. Giveaways will give a boost at extraordinary levels to engagement while naturally bringing in new followers.
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Post Throwbacks
Show your followers your company’s history by posting about major points, past milestones, or trending posts. These nostalgic posts would create emotional bonds; remind followers of your achievements and history, thus rendering your brand story more personal.
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Show Behind the Scene Content
Give your followers a closer look to who you are as a person behind the camera or share your work process. People love watching Behind the Scene footage of the people they follow as it builds a sense of intimacy and trust between them and you.
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Create Interactive Content
Try to upload short and multiple interactive posts like Ask Me Anything stories or posts, Polls asking your followers what type of content they want to see, you can even start a poll to ask your followers what they want as giveaway presents.
Although these ideas can help you get more attention, it can still be extremely competitive to make your post shine among the millions of Social Media Day posts on 30th June. In that case, boosting your page and content with paid engagement can give you that extra push to make your content and brand shine.