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Instagram users now have the option to highlight their taste in music by including a song as the background music for all their posts and content. It allows people to collaborate with friends through

Did you know that users spend an average of 2.5 hours daily on social platforms? Here, opportunities erupt for businesses to develop social media content to attract more audiences towards them and bui

Have you wondered recently about why having better social media engagement is essential? Let’s unpack! In 2024, over 5 billion people actively engage in social media globally, each connecting w

Individual social media marketers share one common goal- to get their content seen by as many people as possible. Therefore, measuring their success with metrics like reach and impression becomes esse

Introduction On average 1.4 billion social media accounts get hacked every month and this number is on the rise. However, with these alarming numbers and Instagram being one of the most prominent soci

Your Instagram stories are a great way for you to get your viewer’s attention. In fact, as per a Facebook survey, 62% of users get more interested in a product, individual, or brand after seeing