Best Time To Post On YouTube In 2025

When you post your video on YouTube, it is very important to decide if it will get the desired viewership. Even if your video is super fun and fabulous, if you post it when no one is online, it will not get views and, hence, lose engagement and visibility! 

So, it is important to post your video when your followers are most likely to be online. This will increase the likelihood of them seeing your video, which can help increase its visibility and engagement.

Thus, let’s discover the best times to pull those views into your YouTube videos!

Does Posting Time Matter In Increasing Views On YouTube?

Yes, the time you upload videos on YouTube matters in increasing views and engagement. Although YouTube is open 24 hours and 7 days a week, however, at certain times, more people are active than at other times. Uploading when your audience is most active raises the odds of your videos gaining initial traction.

The moment you upload becomes essential because it primarily decides whether your video will receive likes, comments, and shares. This will enable your video to perform better on YouTube. 

Regularly uploading at these times lets others know when to expect new content from you; it builds loyalty and encourages subscription growth over time. So yes, good timing and your smart decision to buy YouTube views can definitely give you both more views and channel growth.

What Are The Best Days And Times To Post On YouTube?

Studies suggest that the afternoon and evening hours would be perfect for posting videos online. Most people access videos after school or work. Here are the best timings daywise: 

• Monday 

Most people are very busy on Mondays. So, ideally, post on Mondays between 2 PM and 4 PM to capture them while on their afternoon break.

• Tuesday

Tuesday is another not-so-good day for engagement on YouTube. If you seek to post on Tuesday, your video should be perfect if you upload it between 12 PM and 9 PM.

• Wednesday 

Like Monday and Tuesday, Wednesday is a work-heavy day. Posting from late afternoon to early evening hours, say from about 4 PM to about 7 PM, is a good time for posting on such a busy day. 

• Thursday 

People begin to slow down for the weekend on Thursday, making it a good day for posting. Posting between 12 PM and 3 PM is the time most people prefer to take a break, making it a good time to upload your content. 

• Friday 

Friday is one of the best days to post as people are ready to relax and watch videos. Post between 12 PM and 9 PM to ensure a good audience. 

• Saturday 

YouTube behaves differently from other social platforms, and posting on weekends works very well here, and the best time to post on Saturdays is between 12 PM and 9 PM. 

• Sunday 

Another very good day is Sunday, especially if you post between 12 PM and 4 PM, which is usually the timeframe most people are relaxed and at ease. 

Though these time frames generally work well, however, it is always important to test and see what works best for your audience. So let us find out how you can find what time is most appropriate to attract your audience.

How To Find Your Own Best Times To Post On YouTube?

Every YouTube channel, based on its audience, has a unique best time for posting content. So, the best approach is to find your own time to post on YouTube. You can easily determine your own best time for posting through YouTube Studio.

To start off, go to your channel and open YouTube Studio. Click on the menu marked Analytics; then select the Audience tab. In this tab, you would see purple bars indicating when your viewers are on YouTube. You could also check details such as other channels being watched by your audience and where your audience hails from. 

If you want to analyze data deeply, you can go for an Advanced mode that allows for comparisons and filters to be applied. But remember, you need enough traffic for YouTube, or else YouTube will not generate insights for you. If you are a beginner with no traffic being assured, do not fret. 

For beginners, you can check out the Overview tab in Analytics and click on Realtime. It gives you views for the past 48 hours. After tracking this data for a few weeks, you will notice a pattern: days and times when your audience is likely to watch your videos. This will aid you in creating an intelligent YouTube schedule. 

Considerations For Timing YouTube Posts

Finding the best day and time is a good starting point, but there are a few aspects that you should consider before commencing this exercise: 

• Time Zones

If your audience is from different parts of the country or across the world, you must think of their time zones. YouTube allows you to schedule your videos and choose the time zone, allowing you to schedule them accurately, no matter where in the world your viewers are.

• Geographic Location

If your channel is local, make sure YouTube knows where you are. Add the location in your channel's "About" section and a website link. Also, use local keywords in the descriptions of your videos, and the YouTube algorithm will start showing your videos to people near you.

• User Behavior

Use YouTube's tools, like "Other Videos Your Audience Watched," to determine your audience's interests. That way, you can create videos that they will want to see. YouTube Analytics will also allow you to determine the time when your viewers are most active.

• Engaging Trends

Different types of content get attention at different times. For instance, a cooking video that is posted in the evening could do better. Track how your videos are performing and set your posting time for them.

• Content Types

"How-to" videos and tutorials, vlogs and Shorts all behave differently. Consider the times that people are most likely looking for the type of content you want to upload, and post accordingly.

Best Time To Post On YouTube Shorts

YouTube Shorts are popular short, vertical videos that are watched quickly by many. The times to post Shorts slightly differ from those of the long videos. The best timings to post Youtube shorts are between 11 AM to 3 PM and 7 PM to 10 PM.

Here's an overview of the best time to post shorts on different days of the week:

Posting your shorts at these times would surely maximize quick views and even get you much better engagement.

Best Times To Post On YouTube By Location & Time Zone

Where you are, or more specifically, where your audience is, is a major consideration when determining the best time to post on YouTube. As of 2025, YouTube continues to grow and expand globally, leading to creators who periodically have audiences from multiple continents. 

Posting at the ideal time for your audience's time zone will help your videos show up when they are most likely to be watching, which maximizes the chances of higher engagement, especially in the first few hours of a video’s upload.

For example, if you are in New York and you upload a video at 3 PM, that is the optimal time for East Coast audiences; however, if it is 8 PM in London at that time, that may mean they are no longer online. 

You can also see that 3 PM in India is early morning in the US, and very late at night in Australia; obviously, those mismatches can lead to fewer early views or traction.

Knowing where your core audience resides will allow you to time your uploads when those audiences are mostly active. 

Conclusion

Selecting the optimal time to publish your videos is one of the simplest, yet most powerful, means to increase engagement and grow your YouTube channel. 

Remember that there may be variations with YouTube Shorts, and also that it is wise to consider the geographic location of your viewers when timing your video uploads. The more you cater to your audience while being aware of their practices, the better chance you will have at landing on recommendations and the home feed!

Be consistent, work on your timing, and continue to track performance. When you post to your audience with strategy and timeliness, you have a much better chance of it being seen by a wider range of people, and you can continue to grow your channel.