101 YouTube Statistics for Content Creators in 2024

YouTube is the king when it comes to social media platforms for online videos. As a content creator, if you want to make the most of YouTube, there are a few significant things you should know. 

We round up several statistics from YouTube to help content creators decide and strategize better. The figures are intriguing enough to include YouTube in your marketing strategy and obtain unexpected benefits. 

Our 101 YouTube statistics on usage, user base, revenue, marketing, ads, and more will help you understand the platform better.

101 YouTube Statistics For Content Creators In 2024

YouTube statistics can help users and content creators plan better strategies for brands and businesses by keeping the latest updates related to their target audience, location, or other such requirements in mind.

General YouTube Statistics For Creators

Before we take a deep dive into the different YouTube content creator statistics, let us find some generic statistics that are relevant to all. 

1. 92% of people watch videos on YouTube to get more insights and knowledge on different topics.  Not all users have the same goal in mind; some watch YouTube videos for entertainment, others to find a solution to their problem. 

2. T-Series has the highest number of video views on their YouTube channel. The channel has received a whopping amount of more than 215 billion video views from 18,700 videos. 

3. Almost 81% of Internet users prefer YouTube over all other social media channels. Since the platform has all video content, they find it easy to extract information or seek entertainment. 

4. Gen-Z uses the platform to watch a movie or a web series the most. 60% of these people also use the platform to find out more content, and some cut scenes from movies or web series. 

5. Over 5 million videos are watched on YouTube every day. This means that when creators produce videos, their content is viewed by a good number of users, and if engaging, it can go viral easily.

Well, there are a lot of general YouTube statistics, but we have listed the important ones for content creators to know the fundamentals. Let’s move to the user statistics of YouTube.

YouTube User and Usage Statistics

Here, we will find the statistics about users on YouTube and their platform usage trends to help content creators plan their strategies accordingly. 

6. It is estimated that 62% of Americans use YouTube daily, and about 92% use the platform to watch videos weekly. That said, almost every person must have used the platform at least once. 

7. 22% of the users who browse videos on YouTube do it from their mobile devices. The majority are still browsing it from their laptops or any other similar system. 

8. Almost 15.6% of traffic on YouTube is from the United States. You can say that it is one of the most significant contributor countries in terms of traffic to the platform. 

9.  The majority of users on YouTube are aged between 25 to 34 years. It contributes to a total of 518.5 million users from across the world. 

10. YouTube TV has more than 4 million subscribers, and people love watching videos on it. 

11. The total number of visits on the platform from different locations in a month amounts to 14.3 million. Even kids today are more interested in watching videos on YouTube. It is also used for learning purposes by people of all ages. 

12. A user after visiting the platform, on average, stays on it and views content for about 15 minutes. That said, when content creators produce engaging content, people will keep visiting their channel for more. 

13. Almost one-third of the total users visiting the YouTube platform come there to watch a how-to or a tutorial video. Creating such content will get more traction comparatively. 

14. According to the latest report, the maximum number of users on the platform is from India. The total number of users from India amounts to over 467 million. 

15. Daily, YouTube witnesses a total of 368 million active users on the app. They are from different locations with different interests and are looking for content to watch. 

16. Unique visitors to YouTube are surprisingly the highest among all social media platforms. YouTube has 1.7 billion unique users visiting the platform to gain some knowledge or seek engagement. 

17. The average length of videos posted on YouTube is approximately 12 minutes. However, these days, YouTube Shorts, i.e., short-form content, is consumed the most. 

18. YouTube Shorts is experiencing a significant number of views daily, and people are finding it fascinating. More than 15 billion views are received by YouTube Shorts. 

19. The platform is available in more than 100 countries. Content creators on the platform register from across the globe, and users are also dispersed across the globe. 

20. YouTube videos can be sold as NFTs, too. As a content creator, you can earn money in unexpected ways. In 2021, “Charlie Bit My Finger” was sold as the most expensive video in the form of NFT. 

21. The “Baby Shark Dance” is a YouTube video that has been receiving the highest number of views from several locations across the globe. The video was created by Pinkfong Kids Songs. 

22. The most content creators and consumers on YouTube are aged between 25 to 34 years of age. 

23. Surprisingly, a good amount of visitors that the platform experiences are aged between 45 to 54. The number is somewhere around 304.7 million. 

24. The platform also has users who are aged above 65 years. These people are eager to gain knowledge and so they consume informative content. The number of people above this age slab amounts to 249.4 million. 

25. From across the globe, male users on YouTube contribute to 53.9% of the total number of visitors. 

26. And the percentage of female users who come to YouTube accounts for 46.1% of the total visitors. 

27. Businesses are yet to start using YouTube as a social media platform to their advantage. Only 9% of small businesses are on YouTube, either creating or consuming content.

28. The number of users on the platform is growing at a rapid pace, and it is expected that the number of users will soon cross 2.8 million by 2025. 

29. For an average account to reach 1,000 subscribers, it will take almost 254 days. To reach goals on the platform, it is critical to stay consistent and engage with the audience. 

30. 40.9% of watch time on YouTube happens on mobile devices. 

31. 70% of entrepreneurs say that YouTube offers some excellent opportunities for them to grow and succeed. Customers have made a purchase after seeing a brand on YouTube. 

YouTube Marketing Statistics

Marketing statistics will help content creators understand how things work on the platform and how their reach can increase. 

32. 59% of social media users have reported that the ads shown to them on YouTube are much more relevant. That said, YouTube analyses its users better than any other social media platform, and it displays the ads that are highly relevant to them. 

33. Reports say that 93% of people who use YouTube are less likely to return their parcels or purchases. Compared to people who use Instagram or TikTok, the audience viewing YouTube keeps their purchases. 

34. Live streaming videos are also getting famous on YouTube. Businesses are streaming live content to engage more audiences. 30% of people say that they have at least watched one live-streaming video on YouTube. 

35. The platform is thriving for gaming-related content. Sports-related content is the highest consumed on the platform, and it is projected that by 2025, 90 million people will watch sports on the platform. 

36. Audiences these days claim that after seeing an ad on YouTube, their likelihood of buying a product has doubled. People are more inclined towards trying a product or service they see an ad for on YouTube. 

37. The global sales by advertising on YouTube reached $7.07 billion in the third quarter of 2022. That said, businesses are seeing a significant increase in the rise of revenue from advertising on YouTube. 

38. YouTube itself says that 90% of the platform’s revenue is collected from ads. Marketing is a massive contributor in today’s world, and selling ads is the main thing. Subscription services are secondary to the platform. 

39. After Google, the second-largest search engine used by people across the globe is YouTube. Hence, after Google, YouTube is a great option to market your business and gain brand visibility. 

40. Among the search and display ads on YouTube, 10% of marketers say that YouTube’s display advertising is highly effective for increasing sales and awareness. 

41. Users get to know more about a brand through YouTube, and it also helps them discover some new brands. 84% of viewers have said that the platform helps them make a buying decision.

42. The largest advertising audience on YouTube is aged between 25 to 34 years. If you want to target these people, you know what platform to choose. 

43. The potential reach of an ad on YouTube is about 2.56 billion people. With a clear message, businesses can reach their target audience the right way on this platform. 

44. The largest audience on YouTube is from India, and the second largest is from the USA. If your audience is from these locations, YouTube is the platform to go with. 

45. The most popular ad on YouTube from 2021 to date is from an automobile company. It is the “Hyundai X BTS | For The Earth.” 

46. In the year 2022, the ad revenue of YouTube increased considerably from the last year. The increase was that of 11.9%. 

47. Marketers consider YouTube as one of the best platforms for their products and services. 55% of users are on the platform for marketing purposes. 

48. According to marketing professionals, the pre-roll skippable ads on the platform are highly effective. 29% of marketers across the globe say the same is true. 

49. When it comes to influencer marketing, YouTube is the second most popular platform and works best for marketing all kinds of products and services. 

50. 50% of marketers believe YouTube works best, and they use the platform for their clients to help them grow. 

51. Brands who use YouTube in their marketing strategy are consistent with their posts to keep gaining traction. 90% of brands post a video at least once a week. 

YouTube Shorts Statistics

Shorts is a comparatively new section introduced by YouTube. Know whether it will be helpful to you or not as a creator. 

52. The most subscribed YouTube channel in the United States is “Cocomelon Nursery Rhymes.” The number of subscribers on this channel amounts to 132 million. 

53. Until 2022, the total number of channels created on YouTube was 51 million. They are also creating YouTube shorts to engage their audience better. 

54. From across the globe, the top-earning YouTuber is Mr Beast. He earns way more than one can imagine by creating content that includes YouTube Shorts, too. 

55. For creating content, YouTubers get paid a handsome amount of money for their views. The platform pays $0.5 to $6 for every 1,000 views. The payout for Shorts is less than the long-form content. 

56. YouTube Shorts received 50 billion daily views. 

57. On average, the length of a YouTube Shorts video should be 33 seconds. 

58. 720,000 hours of video are uploaded to the platform daily from users across the globe. 

59. Almost 80% of YouTube users below 35 years of age and 70% of users who are aged above 35 years watch YouTube Shorts. 

60. Creating YouTube videos is very easy, and it is also a way to gain more channel subscribers. More than two billion users logged in to YouTube monthly. 

61. As of November 2023, 43 million channels created YouTube Shorts videos for their audience. Till then, the total YouTube Shorts videos created amounted to 747 million. 

62. More than 65,000 channels on the platform have already reached the mark of 250,000 subscribers. 

63. 82% of the consumer traffic consumes video content as compared to any other content form. 

64. YouTube advertisements are also seen in between YouTube Shorts. 

65. Channels say that almost 50% of their new subscribers come from the YouTube Shorts section after it was introduced by the platform. 

66. On average, the Shorts videos created on the platform have gained 400 million views and 8 million likes. Shorts are gaining traction and performing better than long-form content. 

YouTube Stats Based On Demographics

Demographics play a huge part in creating content for YouTube. In this section, we will see the statistics of different demographics of users who are present on the platform. 

67. The leading countries from where the traffic on the platform is received are the US, India, Indonesia, and Japan. 

68. The largest segment of the audience on the platform is found to be aged between 25 to 35 years. 

69. 72% of users who are aged between 18 and 34 use their mobile phones to consume content from the platform as compared to a laptop or tablet. 

70. 5 billion plus videos are watched by people on YouTube. 

71. 62% of the users from the USA say that they watch videos daily and that they visit the site every day, sometimes more than once a day. 

72. YouTube videos are navigated in 80 different languages. This ensures maximum accessibility for people all over the world. 

73. People all over are viewing videos on YouTube based on their interests and needs. This reports that the adoption rate of YouTube has increased to 46.2%. 

74. The number of users that YouTube witnesses is one-third of the total internet users. Slowly, almost every second person will be seen watching content on YouTube. 

75. People aged between 35-44 contribute to 15% of total visitors to YouTube.

76. Children aged between 2-13 also watch YouTube. 85% of the children of this age are nowadays watching videos. 

77. Men aged between 25 and 34 are 11.9% of the global audience of the platform. 

78. Brazil has the third-highest number of visitors on YouTube. It amounts to 143 million. 

79. 74% of the US population living in rural areas, 81% living in suburban areas, and 84% living in urban areas use YouTube. 

80. 83% of Gen Z say that they often watch YouTube to relax. They find soothing content on the platform to lift their mood. 

81. 27% of the time, a video published on YouTube stands a chance to go viral, if it meets all criteria. 

Must-Know YouTube Statistics

Know some surprising statistics about YouTube that are worth the knowledge.

82. YouTube app till date has had over 10 million downloads. 

83. 61% of the consumers say that they find the sponsored content on YouTube worth trusting. 

84. 68% of people say that, at times, the videos and suggestions made by normal people on YouTube without payment are also trustworthy. 

85. The most watched video game content on YouTube is Minecraft. The channel has over 100 million combined views. 

86. Every minute over 500 hours of videos are uploaded on the platform all over. 

87. 79% of users say that the quality and type of sports content found on YouTube is unmatched. 

88. In 2023, the most searched terms on YouTube were “baby” and “cartoon.” 

89. In the United States, the most searched query is “PewDiePie,” and it has received almost 4.6 million searches in a month. 

90. The first video on YouTube was uploaded in 2005 at the San Diego Zoo. 

91. 81% of internet users have used YouTube in their lives. 

92. Today there are over 80 million YouTube premium subscribers all over the world. 

93. The average length of a video on YouTube is 12 minutes. This is long-form content uploaded on the platform. 

94. Currently, “BTS” is the most searched term on YouTube widely and has more than 16 million searches in a month. 

95.  Over 377 million users on the platform are aged 18-24. 

96. Sports viewership on YouTube is the highest and has reached 57.5 million by the end of 2022. 

97. The largest YouTube advertiser between March 2020 and February 2021 was Apple Inc. They have spent over 237 million dollars on ads. 

98. The ad reach of YouTube is massive, and it is expected to reach 32% of the total world’s population. 

99. Every minute, the videos streamed on YouTube equals around 694,000. 

100. 70% of users say that the content choices that they watch on YouTube depend highly on their mood. 

101. The biggest reason why people see YouTube as the best entertainment platform is because it helps them rewind and relax. 

Read More:

• Creating YouTube Playlists: How-To Guide
• How to Download YouTube Video Subtitles?
• YouTube Vs TikTok: Which Platform Is Good for You?
• Seven Ways To Download YouTube Videos (7 Proven Methods)?

Follow Statistics and  Grow Your YouTube Audience in 2024

The stats discussed above are compelling enough for both businesses and individuals. If you, too, want to leverage the benefits of YouTube, follow the tips listed below. These will help you gain more subscribers and grow your audience without putting much effort. 

1. Engage With Your Current Audience

Your audience always wants to feel that they are valued and being listened to. If you do not engage with them, they will not know you are updated with what they have to say. 

The key is to engage with them and make them feel valued. It will help them stay more connected to your brand, and will also refer to their friends and family. 

2. Promote Your Videos

Another way of growing the number of subscribers and your channel’s community is by promoting your videos. Add links to your videos, your profile description, the Instagram stories, or any other social media platform. 

Additionally, creating video playlists, adding video suggestions to the in-stream videos, etc, will also help promote your video to amplify its reach. 

3. Optimise Your Videos

Optimize your videos while uploading them to the platform. Provide a proper description, and make sure you add keywords so that it is listed on the search results.

 YouTube SEO helps rank your videos high on the search engine if your channel and videos are optimized properly. 

4. Live Stream Often

Live streaming is becoming very popular these days. It helps engage a lot of audiences and also attracts new ones. Hosting live streams often will also help you grow your audience at a significant rate.

Some creators go live every week to engage with their community, know them better, and increase overall engagement. 

Final Thoughts

As a content creator, there is a lot you can do on the platform to soar high. The statistics and tips shared above will help you establish an image for yourself on the platform. You can also become one of the most impressive content creators and outbid others. 

By doing things right, you can also start earning money on the platform. Get started with growing your audience and creating content that stands out to become a famous YouTuber.