Instagram Statistics Guide 2024
  • author Written By Daniel
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  • calander Publish Date : May 14, 2024
  • calander Last Update : June 23, 2024
  • clock2 21 min read

It is vital to keep up with the newest trends, which is why this page is designed with all the intricate details regarding Instagram statistics updated with the latest news. 

Data-driven understanding and approach make it simpler to forecast what will get you closer to your objectives, whether sales or branding. Find out all the fantastic data and facts about Instagram that you never realized were important. 

You will find all you need to stay updated in this comprehensive blog related to Instagram and analytics as we comb all over the web to bring you the best information possible.

Let’s start!

Contents [hide]

General Instagram Statistics: The Enormous World Of Instagram

Instagram is now increasing among both businesses and consumers. Let’s explore some crucial data for 2024 that each marketer should be aware of to use to improve their business.

General Statistics and Facts

  • Among social media platforms worldwide, Instagram ranks 4th in terms of usage.
  • Instagram is the 2nd most downloaded free software from the Apple store.
  • 25% of smartphone users use Instagram.
  • Compared to 30.2 minutes on Facebook, users of Instagram are expected to spend an average of 30.6 minutes per day on the platform.
  • Kevin Systrom, a co-founder of Instagram, shared the first picture ever uploaded to the platform.
  • On Instagram, videos make up 14.2% of postings.
  • Instagram postings consist of photographs in 71.9% of cases.
  • 62% of users check into their accounts at least once every day.
  • Many times a day, 42% of users check their accounts.
  • Instagram is used by nearly 50% of users to find & explore new content and accounts to follow.
  • Every day, 4.2 billion times, the Like button is pressed.
  • 83% of Instagram users find new goods and services on social media.
  • Every day, 200 million users look at at least one business profile.
  • On Instagram, 130 million users click on posts about shopping each month.
  • Every day, over a million viewers watch live videos.
  • Instagram carousels receive a higher volume of natural interactions compared to photographs and videos.
  • Instagram users are generally most active in the afternoon, especially between 1:00 and 5:00 PM.
  • About 80% more people interact with Instagram posts with location tags than those without.
  • 3.8 billion times the Instagram app was downloaded
  • Instagram has a reach of over 1 Billion Users.
  • On Instagram, 95 million pictures and videos are shared daily.
  • The gender distribution of users has changed this year, with 52% being men, compared to a preponderance of female users.
  • The app has seen the sharing of almost 50 billion photos.
  • Videos make up 14.2% of Instagram postings.
  • Carousels make up 13.9% of Instagram posts.
  • Photos make up 71.9% of Instagram postings.
  • Less than ten words and twenty emojis make up the “perfect caption.”
  • For optimal results, image posts should include 20 emojis.
  • For optimal results, carousels suggest using 24 emojis.
  • Brands get more comments on their videos than on their photos.
  • The average interaction rate in video posts rises to 4.95% when 23 emojis are included.
  • 45.7% of Instagram posts include questions, which does not translate into higher interaction rates.
  • “How-to” tutorial videos are the most watched type of content.

Usage Statistics

Metrics on Instagram usage show exciting trends in user behavior. Observing which features—from Stories to Reels—capture Instagram users’ attention the most is intriguing.

  • On average, Instagram users use the social network for 30 minutes daily.
  • By 2024, market research specialists predict that the time spent on the platform will rise from 17% to 18.6%.
  • Over 100 million people watched Instagram Live every day.
  • Nearly 40% of people check in more than once.
  • About 31% of Instagram users are regular users.
  • Over 70% of Instagram content is dominated by photo posts.
  • 95 million posts are made on Instagram every day by users.
  • Android users use Instagram for 53 minutes a day on average.
  • Professional soccer player Cristiano Ronaldo is the most followed person on Instagram, with 157 million followers.
  • Every day, more than 100 million photographs and videos are uploaded to Instagram by users.

Instagram Statistics For Businesses

Instagram has become a vital tool for company expansion, serving small local businesses and multinational corporations. Explore how brands use Instagram, the return on investment they recognize, and the cutting-edge tactics redefining digital marketing norms.

  • Influencer recommendations are trusted by 61% of users more than brand content (38%).
  • Instagram is used by more than 200 million businesses to advertise their goods and services.
  • Shoppable Instagram posts get monthly engagement from 130 million users.
  • According to 72% of users, they bought something after seeing it on Instagram.
  • 67% of users view stories with brand names.
  • Instagram is used by about 98% of fashion businesses.
  • Advertising on Instagram may reach 849.3 million people.
  • About 80% of Instagram users actively follow brands or businesses.
  • Instagram has the most significant percentage of any social media platform brand followers—50% of users follow companies.
  • At least one Story is created by 50% of Instagram businesses monthly.
  • Businesses are responsible for 33% of the most popular Stories.
  • In Instagram business profiles, 50% of users have created at least one Story.
  • 37% of all impressions on Instagram for businesses come from the Stories they create and post.
  • In a survey, 78% of respondents said they saw brands on Instagram as well-known, 77% as innovative, 76% as fun, and 72% as dedicated to fostering a sense of community.
  • User-generated content is trusted by 92% of users more than standard advertisements.
  • 81% of users claim user-generated content (UGC) has affected their buying choices.
  • After 19 days, 10% of brands publish comments.
  • 11–20 times a month, brands post on Instagram.
  • 79% of brands run influencer campaigns on Instagram.

Instagram Ads Statistics: Changing Gears With Advertising

In the competitive digital market, making a name for yourself is essential, and Instagram advertisements are a brand’s magic bullet. However, what exactly qualifies an advertisement as clickbait? Find out the magic formula for ads that work.

  • The possible audience for Instagram advertising is 928.5 million.
  • Instagram Stories’ ad income is expected to reach $20.03 billion.
  • Compared to pictures, video ads get 3 times higher engagement.
  • More than 2 million advertisers use Instagram each month.
  • Average advertisement audience aged 18-34- 61% of users
  • Globally, Instagram’s ad revenue per user is about $34.
  • Turkey has the most advertising reach among its 13+ population, reaching 76.0%.
  • 1.60 billion Instagram users are thought to be reached by advertisements.
  • 25.9% of the world’s population, at least 18, can access Instagram.
  • The audience for Instagram ads comprises 50% men and 50% women.

Influencer Instagram Statistics- A New Era For Influencer Marketing

The overall numbers for followers of Instagram influencers are called Instagram influencer statistics. It demonstrates how influencers work on Instagram and how they get more interactions. A few noteworthy statistics as of this year are as follows:

  • In 2023, more than 78% of American marketers intend to use influencers.
  • By 2023, it is anticipated that the global influencer marketing market will be worth $21.2 billion.
  • 80% of influencer marketers prefer to collaborate with smaller influencers.
  • Globally, Women Make Up77% of Instagram Influencer Revenue
  • 82% of Instagram influencers offer advertising or content development.
  • 50.7% of Brands that collaborate with influencers own online stores.
  • On average, businesses get $6.50 for every $1 invested in influencer marketing.
  • Brands pay $257 on average for each influencer partnership.
  • 92% of marketers regard influencer marketing as a successful marketing tactic.
  • In 2021, Instagram emerged as the most popular influencer marketing platform in the US.
  • In 2022, the most popular categories among worldwide Instagram influencers were beauty and lifestyle.
  • Instagram is used by 67% of marketers for influencer marketing.

Demographics Stats: Users Across The Globe And More

The diversity of Instagram’s sizable user base is evident in its demographic statistics, which are among the most fascinating and significant data points. Let’s examine some information and facts on Instagram demographic statistics:

  • Approximately 70% of Instagram users are younger than 35.
  • The age range of 31% of Instagram users is 18–24.
  • Merely 57% of Americans aged 25-29 use Instagram, compared to 75% of those aged 18-24.
  • Of them, 13.1% are female users, and 17.9% are male users.
  • Instagram is considered a messaging app by 47% of millennials.
  • Of Instagram users 18 years or older, 50.3% are men and 49.7% are women.
  • Ages 25–34 include 30.3% of Instagram users.
  • Users in the 25–34 age range are 14.8% female and 16.4% male.
  • Aged 24-35, women worldwide say Instagram is their favorite.
  • Users of this group are 13.1% female and 17.9% male.
  • The United States is home to 168.6 million Instagram users.
  • The 25–34 age group makes up22.5% of Instagram users in the US.
  • 87% of users are not from the United States.
  • According to 73% of American teenagers, Instagram is the most excellent platform to inform about products or promotions.
  • According to 25% of American youths, Instagram is their go-to social networking site.
  • India has the most extensive 229 million Instagram users in the world.
  • 17.6% of people use Instagram worldwide.
  • 88% of Instagram users are not from the United States.

Instagram Engagement Statistics

The lifeblood of Instagram is engagement. Not only are the posts important, but also the discussions they start, the communities they create, and the trends they initiate. Engagement metrics show what the Instagram community values in this age of authenticity.

  • The average engagement rate as of 2023 is 0.97% across all post kinds.
  • Every day, Instagram users register 4.2 billion likes.
  • Wednesday and Thursday are the busiest days for Instagram users regarding engagement.
  • Compared to Facebook, Instagram has 58% greater interaction per follower.
  • The amount of time people spend viewing videos on Instagram has increased by 80%.
  • The main feed shows 1.77 daily posts from the average business account.
  • For images, the average interaction rate is 0.59%.
  • The average rate of engagement for videos is 0.68%.
  • The average engagement rate for carousel posts is 0.77%.
  • The average business account’s monthly rise in followers is +0.70%.
  • Photos make up 43.7% of all main feed posts.
  • Carousels make up 20% of all main feed posts.
  • Videos make up 31.8% of posts in the main feed.
  • Each month, the typical business account posts 13.1 stories.
  • The average post-engagement rate on business accounts with less than 10,000 fans is 1.51%.
  • A business account’s average post-interaction rate is 0.93% when it has between 10,000 and 100,000 fans.
  • A business account with 100,000 fans typically has a 0.78% post-engagement rate.

Instagram Stats For Products And Its Users

Before making a purchase, people prefer to see how things are supposed to function. It offers them clarity about the product’s whereabouts. Let’s check their stats to understand their effect on the public.

  • Since 2015, 70% of consumers have used Instagram to research brands.
  • 90% of people follow at least one product, service, or business.
  • 80% of users use Instagram before making a purchase.
  • Instagram is where 83% of users find new products.
  • After seeing products on Instagram, 54% of millennials purchased them.

Statistics For Instagram Stories

The analytics that offers information about Instagram Story’s success and engagement are called Instagram Stats. Several forms of content are available on Instagram; one of the most popular is Stories. To show how these formats are doing, look at these data:

  • After viewing a brand on an Instagram Story, 62% of users claim to be more engaged.
  • The most popular Giphy in Stories is the heart-love sticker.
  • Between 15% and 25% of users in brand stories click the links.
  • Instagram users share Stories at a rate of 86.6%.
  • 36% of businesses use Instagram Stories to advertise their goods.
  • Stories are used by 49% of millennial consumers to locate goods and services.
  • 70% of Instagram Stories are viewed with audio enabled.
  • 40% of users publish stories on Instagram Stories every day.
  • 70% of viewers view stories every day.
  • 500 million people use Instagram Stories every day.
  • Large-follower brands typically have a post-reach rate of 12% and a story reach rate of 2%.
  • Instagram is used by 98% of fashion businesses.

Statistics Of Instagram Reels

It should come as no surprise that Reels have the most incredible Instagram reach rate of all media formats. According to the Rival IQ study, Reels have a 14% reach rate, compared to 9% to 10% for other media. 

  • An estimated 758.5 million people could see advertisements on Instagram Reels.
  • Reels from Business Accounts have an average engagement rate of 1.21% of engagement compared to followers.
  • Reels’ target advertising demographic is 55.0% male and 45.0% female.
  • 57.4% more Instagram Reels are being used.
  • Reels have the highest reach among other Instagram features and content.
  • Out of all the Instagram features, reels receive the most impressions.

Hashtags Statistics On Instagram

Hashtags are handled differently by each social media network to maximize their utility for users. The following are the essential hashtag statistics to be aware of:

  • #Love is the most often-used hashtag on Instagram.
  • A post that includes just one hashtag will receive 29% more interactions.
  • You will receive 79% more engagements on a post if you use more than 11 hashtags.
  • Longer hashtags perform better than shorter ones and usually consist of 21–24 characters.
  • On Instagram, 7/10 hashtags are associated with brands.
  • Brands like to use their hashtags in the caption in 87% of cases.
  • Overusing hashtags has been shown to reduce the engagement and reach of social media posts.
  • Only 10% of posts use hashtags in the comments area; up to 90% use them in the description.

Here, you get all the data about the statistics of Instagram. Now, let’s jump into Instagram analytics to understand how it works in your favor.

What Is Instagram Analytics?

The most excellent approach to learning about your audience’s demographics, content preferences, and times of highest activity is through Instagram analytics.

You’re operating in a dark space without it when developing a content strategy that works for your brand or company. Taking time to monitor and understand how to interpret them can be challenging.

However, as soon as your objectives are clear, you’ll be able to get far more out of your Instagram analytics because your social media reporting will have specific targets to keep an eye on.

Top 10 Trackable Instagram Metrics

The decision of which Instagram metrics to monitor can seem overwhelming if you’re new to data and analytics. After gaining proficiency and evaluating these ten indicators might significantly impact the expansion of your brand:

1. Reach:  The number of distinct accounts that have viewed your content, indicating the level of interest and recognition you are receiving.

2. Reel Engagement on Instagram: The percentage of your following that has engaged with your posts is displayed by this computation. Your engagement rating will reflect through this.

3. Watch-through Rate: The percentage of users who followed your content from start to finish is shown by your video watch-through rate, Reels, and Instagram Stories.

4. Growth in Your Audience: Instagram allows you to track the followers you gain and lose daily with its “followed” and “unfollowed” analytics. For an idea, followers’ average monthly growth rate is 0.98%.

5.  Saves: It means how many times someone has bookmarked your post.

6. Shares: A very informative measure is shared content, which shows how often a post was forwarded to another Instagram user.

7. Prime Time to Post: You may boost the probability that your followers will notice and interact with your posts on Instagram by posting within your optimal hour.

8. Story Views on Instagram: There will be unique stats for every narrative story slide uploaded to Instagram, such as navigations, impressions, and replies. 

9. Engagement Rate: Though it evaluates your Reels directly, including content engagements and plays, it is comparable to your total engagement rate.

10. Traffic on Instagram Page: The number of clicks your website, call to action, and Instagram Stories link stickers generate can be a goldmine for information about what inspires and drives your target market.

Now that you understand Instagram metrics let’s dive into Instagram analytics tools, which can illuminate the wonders they can do for your assistance.

3 Best Instagram Analytics Tools 

Even though native Instagram analytics are free, its data access capabilities are restricted. You may gain more insightful information using the best Instagram analytics tools that can do wonders for helping understand analytics to create content strategies.

#1.   Tailwind: 

Tailwind is a well-known Instagram analytics program that can find your stats. It keeps track of your following and recommends when to publish new material. You can watch particular hashtags with Tailwind’s hashtag tracking features. 

Tailwind’s lack of support for other social media networks and emphasis on visuals makes it one of the main disadvantages. Unfortunately, social media marketers use more platforms than Instagram and Pinterest for their branding.

#2.   Squarelovin: 

With Squarelovin, an Instagram analytics tool currently trending, you can dive deep into the performance of each post. The application assigns a score to your postings by utilizing the standard interaction data. 

In contrast to other solutions, Squarelovin advises users to refrain from publishing to improve the performance of their postings. Despite being an excellent tool, there are better choices for someone in charge of numerous accounts.

#3.   Keyhole: 

One of the best social media analytics platforms is Keyhole, which enables you to monitor the information you require and manage numerous Instagram profiles. Keyhole generates a dashboard in real-time so you can keep a close eye on the analytics.

Keyhole is our preferred option because of the following features:

  • Locate your best-performing content
  • Availability of historical data
  • Examine engagement data throughout various periods
  • Reels are compared to TikTok performances
  • Examine audience demographics in further detail

After learning about these magical tools, let’s learn how this Instagram analytics benefits us the most.

Benefits Of Using Instagram Stats and Analytics

Instagram analytics offers many benefits, despite whether you choose free or premium products. Here are some of the advantages of utilizing Instagram analytics for your business’s success are below:

1. Top the game of Industry performance: 

You may get valuable stats from Instagram analytics, such as which posts get the most significant reactions from your followers, when is the best to post, and more. These insights can position you as a leader in the field.

You might schedule your post to publish automatically when your followers are most engaged each day, for instance, if you use the data to identify the time. This may help you post the most excellent content.

2. Helps you target the right audience: 

Demographic-based stats will also be broken down by Instagram analytics. It implies that you can view data according to language, geography, gender, age, etc. Purchasing a personalized present for your pals is easier the more you know them. 

You may provide more specialized information when you know your target audience. Instagram analytics details your followers’ hobbies and online shopping habits. It is helpful when customizing and modifying content for the target audience.

3. Adds value to your time and resources: 

Uncertainty about the conclusion leads to a significant amount of time spent troubleshooting a process you need to comprehend. Luckily, you may prevent this problem using Instagram analytics, which offers valuable insights. 

You can see which material is beneficial to your audience and which content might need to be updated with the help of the offered data. Thanks to this, your time and resources can be allocated as effectively as possible.

4. Mark ways for your campaigns and strategies: 

An essential awareness of your campaign’s patterns, development times, and trends is necessary for effective campaign planning. Using Instagram analytics, you can evaluate growth over different time frames to gain more insight.

You can then improve your overall plan by making the appropriate adjustments. Having this data means you may update and modify your plan without taking a chance because you’re basing it on actual numbers.

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Conclusion: Understand Instagram Statistics To Grow

With its ability to take center stage, Instagram has emerged as a preferred platform for companies, entrepreneurs, and creators. Ironically, even though users utilize the platform for various purposes, they all monitor the same data to assess their influence.

As here, indicated, you can use Instagram’s stats and analytics tool for a better understanding of this social media platform. Also, plan strategically using IG stats analytics to create good content for enhancing your Instagram growth in 2024. 


#1. What does engagement rate mean? 

Measuring an Instagram user’s engagement with the account’s posts, reels, and stories is called the engagement rate. It is computed by dividing the total number of followers by the total number of likes, saves, shares, and comments.

#2. What are the types of influencers categorized on Instagram?

There are four primary categories of influencers based on follower count: 
👉 Nano-influencers- who have less than 10,000 followers 
👉 Micro-influencers- who have between 10,000 and 200,000 followers
👉 Macro-influencers- who have between 100,000 and 500,000 followers
👉 Mega-influencers- who have more than a million followers 

#3. How is tracking advertisement stats on Instagram advantageous?

Businesses can evaluate the success of their advertising campaigns, improve their targeting techniques, and maximize their advertising expenditures by monitoring advertising metrics, including views, hits, conversion rates, and return on ad spend (ROAS).

#4. How can someone make the most use of Instagram statistics?

Businesses should leverage Instagram user data to ensure that their posts, marketing, and engagement efforts reach and connect with their intended demographic and eventually increase brand awareness, engagement, and conversions.

#5. Is Instagram becoming less popular these days? 

No, Instagram as a business and a product isn’t going away, with 800 million active users still expanding, grabbing our interest, and generating revenue.

#6. Is it too late to start influencing on Instagram?

No, such thing as late belongs to this world of Instagram influencing. You can start anytime with proper guidance.

#7. How do I check my stats on Instagram?

To check your statistics on Instagram, follow the below steps:
#Step 1: Open your profile
#Step 2: Click or tap the Insights action icon
#Step 3: For a more thorough analysis, tap the stats in the Overview section or inside a particular piece of material you’ve contributed.

#8. Which age prefers to use Instagram more?

Instagram account holders between the ages of 25 and 34 are the largest age group on the platform. Of all Instagram users, they account for more than 33%.

#9. What is the best analytic tool for the Instagram app? 

There is a ton of helpful information in Instagram Insights, the free native analytics tool. Instagram Insights contains all the necessary information, whether seeking statistics about your Instagram audience or information on particular posts.
You can also use third-party tools like Tailwind, Squarelovin, and Keyhole.

#10. How is it beneficial for businesses to use Instagram statistics for their marketing strategy?

Businesses can use Instagram statistics to improve their social media marketing tactics. Instagram Insights may give you detailed, helpful information about your followers and the performance of your content if you’re starting with social media marketing for your company.

Written By Daniel

In the vast landscape of technology, where innovation and change are the only constants, Daniel emerges as a steadfast guide. His fervor for all things tech is not just a fleeting interest; it’s a deep-seated passion that has been cultivated over many years. This passion, coupled with his extensive experience, positions him as an authority in the digital realm. But what truly distinguishes D...

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