TikTok Enhances Brand Safety: New Controls for Advertisers

TikTok’s new brand safety controls provide advertisers with enhanced tools to protect their brand reputation and ensure appropriate ad placements.

Key features include Video Exclusion Lists, which allow advertisers to exclude specific videos from ad placements, and Profile Feed Exclusion Lists, enabling brands to avoid associating their ads with certain creators or content types.

These updates offer more control over where ads appear, ensuring alignment with brand values and audience expectations. Advertisers can access and manage these settings through TikTok’s Brand Safety Hub, making it easier to customize and monitor their ad placements for optimal brand protection.

TikTok’s Brand Safety Hub is a centralized tool that allows advertisers to easily manage and optimize their ad placements. Through the hub, brands can access features like Video Exclusion Lists and Profile Feed Exclusion Lists to ensure ads are shown in appropriate contexts.

It offers a user-friendly interface to track and adjust placements, monitor performance, and refine targeting based on brand values and audience preferences.

The hub simplifies the process of protecting your brand’s reputation, giving you greater control over where your ads appear and ensuring your content reaches the right audience in a safe, aligned environment.

To make the most of TikTok’s new brand safety features, it’s essential to follow best practices that ensure your ads are placed in the right context and align with your brand values.

Here are some key best practices to help you implement TikTok’s brand safety controls effectively.

1. Regularly Review Exclusion Lists

Consistently update your Video and Profile Feed Exclusion Lists to ensure they reflect current content trends and audience preferences, preventing your ads from appearing in inappropriate or misaligned contexts.

2. Monitor Ad Placements

Track where your ads are being displayed using TikTok’s Brand Safety Hub. Regular monitoring helps identify any unintended placements and allows for quick adjustments to maintain brand integrity.

3. Align Exclusions with Brand Values

Ensure your exclusion criteria match your brand’s core values and messaging. By aligning exclusions with what your brand stands for, you protect its reputation and reinforce its identity in advertising.

4. Stay Informed on Updates

Keep up-to-date with TikTok’s latest brand safety tools and features. Staying informed allows you to adjust your strategy to leverage new controls and optimize ad placements for maximum effectiveness.

TikTok’s new brand safety controls mark a significant step toward more transparent and controlled advertising. With tools like Video and Profile Feed Exclusion Lists, brands can now fine-tune ad placements to better reflect their identity and values.

These updates not only help protect brand reputation but also improve the overall relevance and impact of campaigns. As digital advertising evolves, having the ability to choose where and how your content appears is more important than ever.

Explore our TikTok Growth Services to complement these brand safety tools and reach your ideal audience more effectively. Take control of your brand story today and craft campaigns that connect with the right audience in the right way.