Exploring New TikTok Promotion Feature: What You Need to Know?

With over 1 billion daily active users, TikTok has developed a revolutionary yet careful feature, ‘Promote.’ According to a survey, it is found that 67%  of users agree that promotions on TikTok capture their attention, which is 10% more in comparison to other social media channels. 

TikTok Promote feature can prove to be a great tool for influencers and companies trying to make the most of their presence. You can build a more engaged audience and significantly increase your reach by using this tool.

Leveraging TikTok Promote can help you get more TikTok views and enhance the visibility of your content.

Exploring TikTok’s New Promote Feature: What You Need to Know

If your target audience is active on TikTok, it is a logical step to boost the visibility of your videos with the TikTok promote feature. Let us deep dive and understand more about TikTok’s new promote feature and how to access it for your TikTok success journey.

Utilizing the TikTok promote feature strategically can help you reach a wider audience and get more TikTok followers effectively.

What is TikTok’s new “Promote” feature?

The ‘Promote’ function on TikTok is essentially its own advertising tool that helps you increase the reach of your content on the site. Consider it a kind of steroid for visibility. 

Select a post, specify your budget and audience, and you’re done! Your post is transformed into an advertisement, reaching a larger audience than it would naturally. However, it is best recommended to check whether you meet the criteria before you start working on it.

Criteria to Use Promote on TikTok

In order to use TikTok’s Promote function, you must first meet the requirements listed below:

1. A minimum of one thousand fans.

2. Have received 100 views or more in the last seven days.

3. Verify that your material complies with TikTok’s community guidelines.

4. Videos have to last anything from five to sixty seconds.

How Does TikTok Promote Work and its Rules?

TikTok Promote feature is the best feature to grow your online presence and raise your awareness online. TikTok users can easily reach a large audience just by turning their old videos into advertising and that too sponsored ones.

Using the TikTok Promote feature strategically can help you expand your reach, increase engagement, and ultimately get TikTok likes on your content.

TikTok Promote can be used in a few simple steps: 

• Selecting a video to promote, choosing an objective (like more views, website visits, or followers)
•  Targeting an audience,
•  Setting a budget and duration for the promotion.

Following these procedures, a review process is applied to the chosen video. This procedure guarantees that all promotions follow community norms and TikTok’s advertising policies. The assessment usually concentrates on the authenticity, quality, and conformity of the content with the law. 

Key rules that govern TikTok Promote include:

1. Content Quality: High-quality videos should have excellent audio and images. Content of low quality is likely to be rejected.

2. Authenticity: Promotions must not contain misleading or exaggerated claims. In communications, sincerity is essential.

3. Complying with Community norms: Videos have to abide by TikTok’s community norms, which forbid content that is offensive, dangerous, or too explicit.

4. Consistency in Advertising: To ensure openness and truthfulness in advertising, the good or service that is portrayed in the video should correspond with what is truly being provided.

5. Technical Compliance: Technical compliance includes using appropriate language and grammar, avoiding illegal branding and trademarks, and making sure websites are operating correctly.

How to use the Promote Feature?

TikTok Promote Feature is an excellent feature for businesses and content creators trying to grow their work on TikTok. This tool aids in reaching a wider audience by turning regular videos into effective promotional material. 

Anyone hoping to use TikTok for engagement and growth has to understand how to use it.

Moreover, exploring the functionalities of TikTok Promote can be beneficial for maximizing your reach and engagement, especially when combined with assistance of the best social media growth services.

#1. Identify Organic TikTok Videos

Selecting the most appropriate organic videos for promotion is the first step toward maximizing the potential of TikTok’s Promote function. The videos that your viewers have already shown an interest in should be given the most priority. 

These could be videos that receive a lot of likes, comments, and shares. A strong foundation for your promotion strategy is ensured by choosing material that appeals to your target audience.

Select content that resonates with your audience can increase the likelihood of your videos receiving organic visibility and get free views on TikTok.

#2. Choose a Goal

The next step is to establish a goal. The decision you make, whether to increase the number of views, enhance your follower base, or generate more traffic on your websites, must align with your overall marketing plan. 

If your objective is to expand your reach and engagement on TikTok, then focusing on strategies to get free TikTok followers can be a key aspect of your goal-setting process.

For instance, if increasing brand exposure is your primary objective, focusing on increasing video views might be appropriate.

#3. Set Up Your Campaign

Setting up your campaign involves a few crucial steps. Establish your target audience first. TikTok provides personalization choices for location, interests, gender, and age. Your content will reach the most relevant readers thanks to this targeting. Next, set your budget and the duration of the campaign. 

Moreover, consider allocating resources towards strategies that can help you get free TikTok likes, ensuring that your content gains traction and engagement organically.

These factors will determine how broadly and for how long your content will be promoted on the platform. 

#4. Analyze the Performance 

You can analyze how well your promoted content performs with TikTok’s analytics tools. View count, interaction rates, and the number of new followers acquired are essential metrics to consider. 

You may better assess the success of your campaign and develop future promotional plans by analyzing these analytics.

What is the Benefit of the Promote feature? 

The ‘Promote’ feature comes with a number of benefits for every TikTok user. These benefits can be availed by every brand and influencer who is looking forward to attracting more and more followers. Let’s know how:

1. Gain More Views

Promoting your content on TikTok inherently boosts its visibility. Your videos will reach many users who are willing to engage with your content in the form of views, likes, comments, and shares. The more you reach out to your ‘like audience’, the better your profile visibility will be.

2. Increased Website Visits

Increasing website traffic is one of the main benefits of the Promote feature. By guiding viewers from your TikTok videos to your website, you may effectively guide prospective customers or followers to your online services and boost your digital marketing efforts.

3. Connecting with Your Target Audience

TikTok content promotion enables targeted advertising. This implies that you can modify your content to appeal to particular demographics, strengthening the bonds with your current audience and drawing in new ones. Establishing a committed and active audience base depends on this intelligent targeting.

3 Tips To Make The Most Out Of TikTok’s Promote Feature 

When it comes to helping small businesses and content creators to grow with their work, the TikTok Promote feature works miraculously as it will help your content reach a more significant number of people.

Keep these three important points in mind to get the best potential outcome for your campaigns.

#1. Analyze the Performance of Promoted TikTok Videos

Analyzing your promoted videos’ performance in-depth is essential to making the most out of TikTok’s Promote feature. Critical data such as the number of new followers, views, likes, comments, and engagement rates are being tracked as part of this research. 

#2. Experiment with diverse campaign objectives

The Promote feature on TikTok can be used to achieve a number of goals, including raising website traffic, gaining more followers, or just increasing video views. Determining the most effective type of content and target audience requires diversifying your marketing goals. 

#3. Explore TikTok’s automated audience targeting

Your marketing will reach a far wider audience if you use TikTok’s automatic audience targeting. By utilizing the platform’s algorithm, this tool determines which users are most likely to connect with your content. 

Read More:

• How To Get Famous On TikTok (Tested Methods)
• How To Make Money With TikTok In 2024?
• TikTok SEO In 10 Steps To Boost Video Visibility in Search

Reasons TikTok Is Not Approving Your Promotion

Despite completing TikTok’s promotion process, your video might not always get approved. This is due to TikTok’s review process, which ensures that all promoted content meets specific standards. Common reasons for non-approval include:

• Ads with exaggerated or misleading claims
• Spelling or grammatical errors in the ad
• Use of excessive capitalization or symbols replacing letters
• Poor quality of video, image, or audio
• Inconsistencies between the products or prices shown in the video and what is actually being sold
• Links to non-functional websites or those not adhering to local laws
• Unauthorized use of third-party logos in the ad
• Content that is shocking, sexual, gruesome, or overly graphic

Conclusion: Use TikTok Promotion and Boost Visibility in 2024! 

In a world where visibility is key, TikTok’s “Promote” feature offers an exciting avenue for enhanced organic reach. Embrace this innovative feature in 2024 and revolutionize your TikTok success journey. Happy promoting!