How To Grow Your Travel Instagram Account?

The income of every travel influencer on Instagram is different depending on their number of followers, type of content, brands they’re partnering with, etc. However, to give you a standard rate, check the below details.

1. 10000–50000 followers: $200–$800 per sponsored post

2. 50000–500000 followers: $1000-$3000 per sponsored post

3. 500000+ followers: $3,000 to $10,000 per sponsored post

Travel Instagram profiles have a lot of scope to grow, attract attention, build a good reputation in the travel niche, and earn income from it. Let’s explore ways to grow your travel Instagram account to reach its maximum potential.

1. Decide On A Travel Sub-Niche

Finding a travel sub-niche is the secret to standing out among the Instagram travel accounts by selecting the category that best resembles you. It will help you focus on your own Instagram travel content to attract an audience that is interested in exactly what you offer.

Best Examples Of Unique Travel Sub-Niches

• Adventure Travel

• Cultural Travel

• Luxury Travel

• Solo Travel

• Family Travel

• Off-the-Beaten-Path Travel

• Sustainable Travel

• Digital Nomadism

2. Collab With Travel Influencers

Search for travel influencers on Instagram with whom you share the niche and who have organic growth on Instagram.

Collaborating with them has a high chances of increasing your account’s visibility by showing your content to a broader audience. This will also help you gain followers and engagement.

How To Find The Right Influencer To Collaborate With?

Start by searching for travel influencers who are in the same travel field and share the same sub-niche. After that, sort out the ones that have engaged followers and match your demographic for better content reach.

From that list, you can choose any influencer to collaborate with or learn from their strategies for the best results.

3. Collaborate With A Travel Brand

Partnering with brands that are already established can increase your credibility and visibility, increasing followers and opportunities. Connect with famous travel bloggers on Instagram who are known for their unique offers.

For example, Airbnb for unique stays, Lonely Planet for guides, REI for outdoor gear, etc. Pitch to them to show how you can add value to their brand.

Best Travel Brands You Can Partner With:

• Airbnb

• Lonely Planet

• REI

• Travel + Leisure

• National Geographic Travel

• G Adventures

• Booking.com

4. Create And Share Travel Guides

To give your Instagram account visibility, start creating a travel guide on your Instagram profile.

When you share travel tips and recommendations, you are giving your audience valuable insights that they will be happy to share and save for the future. This will boost your account by making you the go-to for travel information.

Best Travel Guides Content Ideas

• Destination Overviews: Share information about the location’s key attractions, culture, and must-see sites in the destination overview. This will help travelers have a complete understanding of the place.

• Itineraries and Day Plans: Share detailed plans of how travelers can spend their day or multiple days in a place by adding places to visit, eat, shop, etc. This way, travelers can make the most of their time without missing any places.

• Local Tips and Hidden Gems: Share lesser-known spots that provide unique travel experiences, allowing travelers to explore beyond the usual tourist places to make their experience memorable.

5. Use Travel Hashtags

Use Travel-Related Hashtags in your post and reel descriptions to get a free and direct ticket to visibility, getting your travel posts in front of the right eyes who are looking for the same.

However, there should be a balance when using travel hashtags on Instagram. While Instagram allows 30 hashtags, use only 3–5 popular hashtags (for example #travel, #tourism, or #travelblogger) in each post to stay relevant and avoid confusing Instagram algorithms with generic travel hashtags.

Popular Travel Hashtags

• #TravelGram

• #Wanderlust

• #TravelPhotography

• #ExploreTheWorld

• #AdventureAwaits

• #TravelAddict

• #TravelDiaries

• #InstaTravel

• #TravelBlogger

6. Geo Tag All Your Travel Posts

Geotagging your posts is the best way to show where the photo was taken. This way, whenever any user on Instagram searches for that location, your post will also pop up in the searches, increasing visibility and reach.

How To Geotag Instagram Posts?

• Step 1: Select the post or reel you want to upload.

• Step 2: Tap on “Add Location.”

• Step 3: Type the name of your location and select the right location from the given options.

• Step 4: Tap on the right location, and you’re done.

7. Share High-Quality Content

Creating high-quality content attracts new audiences to your account, building credibility and engagement.

Focusing on creating engaging content with top-notch photos attracts more likes, comments, and shares, increasing your visibility and helping you grow your account.

Tips To Create Engaging Travel Content

• Pay Attention To Lighting: Great lighting can make or break your photo. That’s why, always look for that perfect light to make your shots pop!

• Maintain A Consistent Aesthetic: Keep your feed looking sharp by sticking to a consistent vibe or color scheme to make your profile super eye-catching.

• Position Key Elements With Rule of Thirds: Use the rule of thirds to place your main subjects in the center. This instantly makes your photos more dynamic and interesting.

Growing your travel Instagram blog is not a mystery, it’s all about using the right strategies to attract the audience. But how do you turn the audience into followers? Let’s find out!

Having more followers on your travel account builds credibility and shows you’re a well-known travel brand in the industry. Growing your Instagram travel following also builds trust, attracting more followers. Let’s unlock three secrets on how to grow an Instagram travel blog by attracting followers.

1. Optimize Profile

Upload a unique profile picture and a catchy Instagram bio that clearly states what your travel account is all about. Also, include a link to your blog or website to let visitors know what amazing travel content they can expect from you.

2. Post Consistently

Posting regularly keeps your audience engaged with your travel stories and guides. Post on your Instagram at least 2-3 times a week and use Instagram Stories to upload casual, behind-the-scenes content when you’re not uploading posts to keep the audience engaged.

3. Build An Engaged Audience

For a loyal community, engage with your followers by responding to their comments, commenting on their travel content, and sharing the tagged stories. Also, host giveaways or collaborations with other travel influencers to increase your visibility.

Growing your travel-focused Instagram account is all about having a solid game plan. Optimize your travel profile, post like a pro, and engage with your followers like they’re old friends. Dive deep into your sub-niche, team up with fellow travel lovers, and share content that’s totally you. 

Remember, every post is another step in your journey. Keep it real, have fun, and watch your travel tales connect with people all around the world. 

Happy travels and happy ‘gramming!