GIFs are fun and engaging. It can be related to nostalgia or something trending. Having said that, if you are not posting GIFs on your Instagram account, you are missing out on the benefits.
They help engage audiences better and also add to your brand’s voice. Images and videos are common content types on the platform, but adding GIFs will provide something new for your viewers. Either custom create or use the ones available.
Stay with us and find out how posting GIFs on Instagram works.