Why French Brands Are Switching To Instagram DMs In 2025

Take a look at how French brands are using Instagram DMs for marketing and connecting with their audience.

1. Unmatched Open Rate Drive Results

Instagram DMs have an open rate of up to 90%, which is much higher than traditional email marketing. This means that people are much more likely to see and read messages delivered through Instagram.

For French brands, this means that new promotions, product launches, and customer service upgrades can be made easily visible through DMs. Brands have a big advantage when they can break through the digital noise and reach customers where they are most active.

2. Direct Engagement

Frencha Brands can have real, one-on-one conversations with customers using Instagram DMs. This direct interaction builds trust, since customers feel respected and heard. French brands are using DMs to answer inquiries, give specific suggestions, and even handle complaints in private.

This changes what may have been bad encounters into good ones. Moving from public comments to private communications also helps protect the brand’s reputation and get more honest feedback.

3. Scaling Personalization

AI-powered messaging platforms are becoming more common, and French brands can now automate everyday tasks without losing the personal touch. Businesses can handle a lot of questions quickly with automated quick replies, chatbots, and scheduled communications.

For instance, marketers can utilize automated DMs to greet new followers, answer frequently asked questions, or deliver targeted offers based on how users act. This mix of warmth and efficiency is changing how people interact directly on Instagram.

4. Launch Targeted Campaigns

Instagram’s new DM capabilities include group chats and broadcast channels, which give brands the tools they need to develop communities and launch targeted campaigns. French companies are employing these solutions to launch special products or get feedback from their most devoted clients.

Broadcast channels let you talk to a lot of people at once without sacrificing the personal touch of the DM format. This is great for building brand evangelists and getting people to come back.

5. Data-Driven Strategy

Companies are using statistics to see how well their Instagram DM ads are doing. Metrics like open rates, click-through rates, engagement time, and conversion rates give you useful information.

This data-driven method helps French companies improve their communications, try out different methods, and get the most out of their investments. Being able to monitor what works with audiences makes sure that every DM sent is a step toward more interaction and more revenue.

6. Seamless Integration

Instagram is expected to lead the way in the French online market. This is where Instagram DMs can make a big impact. It can work perfectly with shopping capabilities, so customers can ask about products, get personalized suggestions, and buy things all in the app.

In this way, the entire shopping experience will get customized. In fact, this smooth experience increases conversion rates and makes Instagram the best place for direct commerce and interaction.

7. Influencer Partnerships

More and more French companies are working with influencers to get the word out about their DM campaigns. Influencers utilize Instagram DMs in France to send their followers special deals, invitations to events, or content that isn’t available to the public.

This method not only gets more people to see your content, but it also uses the trust and authenticity that influencers bring to the table to get more people to interact with it and buy it.

8. Privacy, Compliance, and Trust

French brands put privacy and compliance at the top of their lists of things to do since rules are changing and customers are becoming more informed. So, it is important to connect with them, keeping all of it in mind.

Instagram DMs are a safe and private way for brands to talk to each other about sensitive subjects. Businesses may create trust and keep good relationships with their customers by following data privacy rules and respecting their wishes.

French businesses are at the forefront of digital engagement by using Instagram DMs as a primary way for customers to connect.

Some French businesses are preferring to buy Instagram DMs France from real accounts as competition gets tougher. This method makes sure that messages get to real, interested consumers who are more likely to reply, click, and buy.

Instagram DMs are essential for brands that want to establish loyalty and drive conversions. If you want to get more Instagram DMs, you can purchase them at Thunderclap and increase your customer engagement.