Instagram Insights may be used to evaluate the performance of your content with your audience and gain insight into general patterns among your followers. Additionally, you may check insights to see when your current and potential new followers prefer scrolling on Instagram.
You must have a business or artist account to view Instagram Insights. Make one before you go to see when the majority of your followers are likely to be active.
To learn how to see when your followers are most active on Instagram, follow these simple steps:
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Step 1. Access Your Profile:
Start by clicking on your profile icon at the bottom right of the Instagram app.
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Step 2. Navigate To Insights:
Tap on the three horizontal lines in the upper right corner of your profile. From the menu, choose ‘Insights’ to access the analytics dashboard.
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Step 3. View Post History And Activity:
The first thing you see on the Insights page is the information about your past posts and activities, including likes, comments, and shares. This provides you with a summary of how effective your content is.
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Step 4. Select ‘Total Followers’:
On the Insights page, click on ‘Total Followers’. This section provides comprehensive statistics about your audience.
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Step 5. Analyze Follower Data:
The ‘Total Followers’ page contains various metrics, such as the number of followers, top locations, age range, gender, and, most importantly, the most active times of your followers.
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Step 6. Scroll To Find Active Times:
Scroll down the ‘Total Followers’ page to locate the ‘Most Active Times’ section. You will find a graph showcasing different times and days your Instagram followers are most active.
Thus, following these methods accurately allows you to determine when your followers spend the most time on Instagram. Then, you can adjust your content strategy for the best possible growth and engagement.