11 Tips For Photographers To Promote Their Work on TikTok

TikTok is one of the most downloaded applications by users in recent years and has become the social network par excellence among today's young people. 

Therefore, today, we want to talk to you about all the benefits that TikTok can offer you for photographers. 

If you know how to create viral content on TikTok, it can become your channel for attracting clients through short videos about your work. In this blog, we will discuss why TikTok is good for you and how you can work on the platform to promote your work. Let’s start!

Is TikTok Good For Photographers?

TikTok is a social network where short videos are shared that can currently last up to 10 minutes recorded with mobile devices; they can then be edited in the TikTok application itself by adding music, filters and striking effects. 

Users can follow the profiles most similar to them on this network, highlight the videos they like, and comment on them. You can also create challenges, combine videos with other users, and launch videos that go viral quickly.

Here are some tips for photographers to promote their work via TikTok:

1. Understand Basic Video Editing

InShot or Adobe Premiere Rush are some applications you can acquaint yourself with for good videos, which is also an important factor when it comes to Understanding Basic Video editing. 

Also, use TikTok's integrated editing tools, such as incorporating music, transitions, and effects. 83% of TikTok users post videos and edit them themselves, thus ensuring that your editing makes your TikTok videos stand out as a pro photographer. 

2. Showcase Your Photography Style

Ensure you maintain a consistent look throughout all your films to make them visually appealing to your profile visitors. Identify what makes your photography different and feature that heavily. 

Also, focus on specific skills or themes that distinguish you from others doing the same thing as yourself. This can lead to increased engagement and a stronger following.

For instance, photographers like Alex Stemplewski, who has over 19.4 million followers on this platform, have gained millions of users by showcasing a distinctive style. He has received over 384.5 million likes on TikTok and is well-known for his photography.

3. Master Storytelling In Short Videos

According to data from TikTok, videos that tell stories have up to 27% higher completion rates. So, to engage viewers, create videos with a clear beginning, middle, and end. 

Link the images with your personal experiences to engage your viewers with effective storytelling to garner your viewers' attention and motivate them to support your journey by engaging with your content. 

4. Participate In Challenges And Trends

To increase your visibility, keep up with the latest challenges and join in on them. Following a trend could make your posts go viral and bring in many new followers. 

It shows that you are an active user, which can attract more people to follow you. For example, participating in the "photography hacks" trend has helped many photographers increase their views by showing their skills and exceptional photography techniques to gain more followers on the platform.

5. Post Educational Content

Giving information is one way to make yourself believable and gain trust with the people listening to you. Demonstrating how you conduct your photo sessions can add value for people who are interested in becoming photographers. 

For example, videos on upcoming important exam dates or subject-wise visionary tips are well paid off.

6. Maintain A Consistent Content Style

Post photos on TikTok regularly to maintain a consistent content style and keep your audience engaged. Multiple reports suggest that posting consistently can increase follower growth by up to 50%. 

Build a loyal follower base to retain their interests and provide your users with what they are looking for. Besides, they engage with posting photos on TikTok more often than anything else because there’s always something different about them.

7. Cross-Promote On Other Platforms

Cross-promote your videos on other platforms, such as Instagram, YouTube, and other social media channels. This will increase views from different social networks. 

For instance, well-known photographers like Brandon Woelfel have maintained an active presence across multiple social media sites through cross-promotion; he has 1.2 million Instagram followers interested in aesthetic photo styles.

8. Engage With Other Photographers

Engage with other photographers by partnering with them to create collaborative content. Actively engage with other photographers’ content to build community and visibility. 

Engaging with peers fosters a supportive TikTok photography community and can lead to mutual growth. It can also introduce your work to new audiences. Collaborative videos on TikTok often see an increase in engagement.

9. Experiment With TikTok Ads

Showing your photographic work in TikTok via ads helps you to boost your best-performing videos. According to TikTok’s ad platform, promoted videos record a 15-26% rise in engagement rates.

10. Spotlight Client Work Or Testimonials

Highlight client work or testimonials by sharing videos of projects done for clients. According to a study, 79% of people trust online reviews as much as personal recommendations. 

Testimonials are social evidence that proves your abilities and professionalism. When you showcase happy clients, more business opportunities are likely to come your way. You may also buy followers on TikTok to increase the engagement of your account.

11. Use TikTok Built-in Effects and Filters

Use TikTok's built-in effects and filters to enhance your videos. Experiment with TikTok's effects and filters to maintain a cohesive look and feel for your content. 

Effects and filters can add a unique flair to your content, making it more engaging. They also help maintain a consistent aesthetic.

3 TikTok Strategies And Tricks For Photographers

If you have already decided that TikTok for photographers is for you, below we are going to present the advertising possibilities that exist on this social network that can best adapt to your strategy as a photographer.

1. Behind The Scenes

Give your viewers a glimpse of what happens behind the scenes of the shots you usually take. Film yourself, setting up different shots, arranging lights and backdrops, etc. 

Show a few seconds where something just “clicks” in your mind and helps you get that perfect composition or framing of an image. People love BTS (behind-the-scenes) videos that give them more information.

2. Photo Slideshows

Create engaging slideshows to showcase your best work. Take a bunch of your best-loved pictures and make a TikTok video out of them. Choose various themes like:

• a recent wedding,

• travel adventures and,

• portrait sessions.

Also, use the app’s editing tools to induce music and transitional effects. Slideshows let you exhibit many pictures at once and maintain the interest of your audience.

3. Time Lapse Videos

Time-lapse videos work great when you want to show how something progresses over time. For example, Set up a camera to capture the whole photo shoot and edit it into a short, interesting clip. These videos not only show your editing skills but also highlight the meticulous effort that goes into each project.

Photography Tutorials and Hacks

To share your knowledge, make quick, helpful tips and share them on TikTok. For example, teach your followers some simple photography techniques, like

• using natural light,

• composing a shot or

• editing pictures with a phone.

You could also advise on posing for photoshoots and suggest creative ideas to help them improve their photography skills.

Conclusion

As you can see, TikTok for photographers is going strong and is a social network that is here to stay and not only among teenage users. 

Therefore, you should not miss the opportunity to become an expert in this network by showing your photographic work and thus get ahead of your competition, which will surely be focused on other social networks. Consolidating your brand on TikTok will allow you to approach a new audience that does not yet know you and will open up many options yet to be discovered. For further insights and strategies on making the most of your TikTok presence, explore resources like Thunderclap.com to enhance your approach and achieve greater success.