TikTok Business Vs Creator's Account: How To Choose?

Are you thrilled to navigate the dynamic world of TikTok? It can be very enticing, especially when it comes to choosing the right account type that aligns with your goals. 

Whether you are a business looking to harness the power of marketing tools or to create trending videos, TikTok offers a solution for both.

Let us explore the difference between TikTok business and creator accounts and determine which one is best for your goals.

Types of TikTok Accounts

With the rising popularity of TikTok, it has come up with two different types of accounts catering to different user types. The two different types of accounts TikTok offers are:

1. Personal Account or Creator Account on TikTok

2. Business Account on TikTok

What is a TikTok Business Account? 

TikTok business account, specifically made for businesses of all sizes, is a public profile that gives businesses access to TikTok's advanced tools to promote their business. Some of these tools include:

• Marketing Tools: Create a cohesive marketing strategy

• Creative Tools: Enhance your creativity with a business creative hub and other tools.

• Performance Metrics: Get insights on your efforts, including audiences and performance.

• Account Features: Connect with third-party social media management tools.

• Interaction Management: Automatically interact with your audiences.

• Geo-Targeting: Attract a specific audience based on geographical location. 

Pros of a TikTok Business Account 

TikTok Business account is a public account that caters to the needs of professionals by providing them access to TikTok’s elaborated marketing suite. Here are a few advantages of having a TikTok Business account:

• Detailed Performance And Audience Metrics

A TikTok business account gives businesses access to performance and audience metrics tools. Using these tools, businesses can assess their performance and engagement metrics and plan their content strategy.

• Business Suite

The business account gets access to TikTok’s Business Suite. This easy-to-use tool provides features like detailed analytics, business content creation inspiration, and more. 

• Add Links

TikTok business accounts are designed to support your business objectives. If you have over 1000 followers, you can edit your bio to include important details like your phone number, address, and website address to increase your credibility.

• Creative Tools

TikTok business account holders get access to creative tools, inspiring them to create good content. They also include tools advising best practices for planning and shooting TikTok videos. 

• Commercial Music Library

TikTok's business account provides access to a huge library of royalty-free commercial sound clips. These sound clips perfectly suit your business objectives and make your content more engaging.

• TikTok Shop Feature

The TikTok shopping feature allows e-commerce brands to link to the Shopify site and sell their products directly. This allows them to engage their audiences and boost conversion rates directly from their TikTok account.

• Integration With Third-Party Management Tools

TikTok business account can be directly linked to Third-Party Social Media Management Tools. This allows users to easily manage their TikTok content, track analytics, and optimize campaigns. 

It further allows them to measure the success of their content and marketing efforts.

Cons of a TikTok Business account 

We have already seen the benefits offered by the TikTok business account. Let us now look at the cons of having a TikTok business account:

• Finite Audio Resources

Though the TikTok business account has access to the huge commercial music library, it misses out on the ongoing trends. They might lack some ongoing trendy beats to include in their content.

• Limited Dueting

When you combine your video with other creators' videos, you need to have access to the audio they are using in their videos. 

However, due to limited access to the music library, if the other creator’s video uses audio that you are restricted to using on your business account, you cannot use the video for dueting. 

• More Complexity

TikTok business accounts are provided with more features, making them more complex to use. But the good part is that this complexity can be easily overshadowed with the help of a few tutorials. 

What is a TikTok Creator Account?

A TikTok creator account is the default account that you create after you first open your account on TikTok. It suits creators like musicians, influencers, artists, and others. Some of the features of a creator account are:

• Access The Audio Library

They can use any available sound clip and also create their own. With access to a wide range of music, sound effects, and voiceovers, they can enhance their videos and make them more engaging.

• Stitch And Duet

Creators can react to or build their videos over the stories of other creators. When the videos are stitched or duetted, users can participate rather than passively consume the content, increasing their engagement.

• TikTok Analytics

Creators can access their engagement analytics. Analytics helps them assess their efforts, and based on this assessment, they can alter their strategies to get better results.

• Promote Videos

Creators can promote their videos and increase their visibility. By promoting their videos, they can reach a wider audience, exposing the content to a larger audience beyond the creator’s existing followers. 

Pros of a TikTok Creator Account

Creator or personal accounts are the best for individual creators who want to gain popularity and earn money by entertaining their audiences. Here  are the benefits of creating a Personal account on TikTok:

• Access to Developmental Programs

Creator account owners can access the TikTok Creator Fund and the Creator Next programs. These programs allow creators to monetize their accounts and earn money from their videos.

• Simple To Use

With limited and easy-to-use features, the creator account is designed for the masses and is easy to navigate.

• Engagement and Community Building

TikTok is an entertainment social media platform where creators aim to entertain the masses and increase their visibility. This helps them build a strong and engaged community and provides a platform for creators to express their creativity and ideas.

• Access to Trending Audio

One of the biggest advantages of the creator account is the accessibility to all the trending audio. These catchy audios can increase the visibility and engagement of your videos.

Cons of a TikTok Creator Account 

The creator account offers various benefits to TikTok content creators, but it lacks in a few places, including: 

• Fewer Advertising Tools

The Creator Account has access to a few advertising tools, but it lacks the full suite available on TikTok. This prevents the creator account holders from getting the full benefit.

• Not Very Detailed Analytics

The Creator Account analytics are somewhat basic. The data set includes stats on the number of followers and their demographic breakdown, profile views, video views, and trending videos. 

But these TikTok metrics won't be enough for creators who need in-depth insights to fine-tune their content and strategies for engagement.

Difference between TikTok Business Vs Creator Account 

Both TikTok Business and Creator accounts offer different benefits to different types of creators. Based on your requirements and the features offered, you can make a decision. Here are the basic differences between these accounts:

How To Decide Between TikTok Business Vs Creator Account?

The main challenge while creating a TikTok account is to decide whether you want a creator account or a business account. Here is a quick sneak peek to choose whether you need a creator account or a business account.

• Goals

First, decide your goal. If your goal is to make money, creator account can be a better option. But for businesses to whom TikTok is a part of their multichannel marketing a business account could be the right choice.

• Target Audience

If you target an audience more interested in entertainment, choose a creator account. Otherwise, if you target an audience more interested in your products and services, then a business account is better. 

• Account Features

A creator account is better if you want to use trendy sounds and songs and interact with videos through stitches and duets. But if you want to promote your business and take full advantage of TikTok's marketing features, then a business account is better.

How To Switch Between a TikTok Business and a Creator Account?

If you are dissatisfied with your current TikTok account and it is not giving you the desired results, here are the ways to switch it from a TikTok business account to a creator account and vice versa.

Steps To Switch To A Business Account On TikTok

• Step 1: Go to the profile page

• Step 2: Tap the three lines on the top right corner

• Step 3: Select Settings and Privacy

• Step 4: Select Account

• Step 5: Tap Switch to Business Account

• Step 6: Tap on the correct category

• Step 7: Select Next

Switch To A Creator Account On TikTok

• Step 1: Go to the profile page

• Step 2: Tap the three lines on the top right corner

• Step 3: Select Settings and Privacy

• Step 4: Select Account

• Step 5: Tap Switch to Personal Account

• Step 6: Tap on the correct category

• Step 7: Select Next

Conclusion

TikTok is a prominent social media platform widely used for entertainment and business purposes. With its highly infectious aura, creators find it easier to achieve their content goals over this platform. Whether you aim to become famous, earn money or sell your products, TikTok can provide you with an easy route to achieve success. So, which TikTok account do you find more beneficial for yourself?