10 Most Influential Content Creators To Follow on TikTok 2024

TikTok is one of the most popular platforms to start your content creation journey, with around 1.5 billion audiences (Estimated, 2023). From skincare to lifestyle to business, TikTok has become a platform for endless opportunities for content creators. 

The TikTok creators offer a lot of insights on how to start the content creation journey. These creators showcase themselves on the platform: who they are, share what they know, and engage with high-value audiences. 

A lot of these TikTok content creators make more than 50K USD per month. Do you want to be like one of them too? Utilizing TikTok growth services can help accelerate your path to success. So, we’ve built a list of the top 10 creators you should be following on TikTok to help you understand how they craft unique content.

Continue reading to learn about them and improve your TikTok content creation journey.

Top 10 Influential Content Creators To Follow On TikTok

From comedy to lifestyle, from editing to dancing, the top content creators on TikTok have managed to make a name for themselves across all fields. Take a look at the top 10 influential content creators that shine bright on TikTok and what you can learn from them:

1. Addison Rae

• Followers: 88.6 million

• Content Niche: Dance, Lip-sync, Lifestyle content

• Channel Name: @addisonre

• Net worth: $15 million

Belonging to Louisiana, Addison Rae is one of the most famous content creators on TikTok. She is a popular American singer, songwriter, and dancer. Having established 88 million followers, she co-founded The Hype House, featuring creators like Charlie D'Amelio and Chase Hudson.

Being a talented creator, she signed with esteemed agencies like WME and collaborated with brands like American Eagle. Beyond TikTok, Addison also hosts a podcast called "That Was Fun? With Addison & Sheri" and appeared in the Netflix movie "He's All That."

Consistency and content diversity are two key reasons to follow Addison.

Not only is she active with her posting schedule, but she also takes part in TikTok challenges. She keeps her followers engaged with the diverse content she creates, always offering something new to them. Thus, Young and aspiring creators who want to gain fame in lifestyle content can follow Addison for inspiration. 

2. Charli D’Amelio

• Followers: 152.7 million

• Content Niche: Dance and Lifestyle

• Channel Name: @charlidamelio

• Net worth: $30 million

Charli D’Amelio is one of the leading female content creators from Connecticut and has the highest number of followers. She started her content creation journey in 2019 with vlogs, lip-sync, and dance videos. Apart from her TikTok success, she also owns a successful perfume venture and has sponsorship deals with EOS and Hollister. 

Charli successfully ventured into the world of TV series, as she starred in an original Hulu series and various music videos. Her success led to her being featured in Fortune's 40 Under 40 list. She’s also appeared in a wide range of other magazines, like Time 100 Next and Teen Vogue’s Young Hollywood Class of 2021.

Her authentic and relatable content is one of the major reasons why most people follow her. Aspiring content creators should follow and learn from her on how to put their hearts into the content they create. Whether they’re creating humorous content or motivational videos, being genuine and unapologetic about it always helps to attract more followers.

3. Bella Poarch

• Followers: 93.9 million

• Content Niche: Dance, Music & Lip-sync

• Channel Name: @bellapoarch

• Net worth: $12 million

Bella Poarch is one of the youngest TikTok content creators to have amassed a huge following on the platform quickly. Her lip sync video on the song “M to the B” became one of the most-liked videos on TikTok, with around 60 million likes.

Apart from lip-sync and dance videos, Bella is quite popular on the platform for her cosplay lifestyle content. Having established a successful career on TikTok, Bella also took to the music sphere and released an Extended Play, Dolls.

Bella’s career on TikTok is one of the prime examples of ‘success doesn't happen overnight, but it is a process.’ Thus, aspiring content creators should be patient and consistent, just like Bella has been. However, they must make sure to maintain uniqueness in their content, irrespective of the niche they create content in.

4. Khabane Lame

• Followers: 161.8 million

• Content Niche: Viral hacks, Comedy

• Channel Name: @khaby.lame

• Net worth: $16-17 million

Khabane Lame, popularly known as Khaby Lame, is rightly called the King of TikTok. He is a Senegalese-born Italian social media personality. Khabane was also listed in Fortune's 40 under 40 and Forbes’ 30 under 30 list in 2022. 

His unique videos mocking the complicated life hacks were found to be relatable by the audience. He has gathered a mass of user-generated content that resonates with the global audience.

Aspiring content creators should definitely follow Khabane to learn how to create funny and unique content on TikTok. He is the perfect example of how you can become successful on TikTok despite having a straight face. 

5. Dixi D’Amelio

• Followers: 34.6 million

• Content Niche: Dance and Lifestyle

• Channel Name: @dixiedamelio

• Net worth: $3 million

Dixie D’Amelio may sound a little familiar, right? Well, that's because she is the sister of one of the top TikTok content creators, Charli D’Amelio. But, Dixie isn’t one of the content creators you’d recognize only because of her famous sister. 

Dixie’s unique lifestyle and dance content led her to become one of the top creators grabbing sponsorship deals with big brands like Morphe and Hollister. Having released a single in 2020, ‘Be Happy’ to appear in the TV series Attaway General, Dixie proved she can do it all. In fact, she also features in Hulu’s The D’Amelio Show following the lives of the D’Amelio family.

Dixie’s bright, unique, and diverse content is definitely one of the best reasons for aspiring content creators to follow her. If you’re someone who wants to establish a long journey on TikTok, learn how to diversify and keep your audience hooked with engaging content from the D’Amelios. 

6. Zach King

• Followers: 81.3 million

• Content Niche: Innovative videos

• Channel Name: @zachking

• Net worth: $13 million

Zach King is one of the oldest video content creators, as he started making content even before TikTok, through Vine. He is an expert content creator known for his immersive, mesmerizing, and illusion-like videos. 

Zach has been capturing the attention of his audience through his wide range of high-product illusions. He is also known to create marketing campaign content, as different brands are hiring him. 

Aspiring content creators, especially video editors, can always learn from Zach King how to use the different TikTok filters to create unique and illusion-like edits. Make sure to establish your own signature edit on TikTok to invite more TikTok followers.

7. Jojo Siwa

• Followers: 45.6 million

• Content Niche: Dance, lifestyle, music

• Channel Name: @itsjojosiwa

• Net worth: $20 million

Jojo Siwa is an American dancer, singer, and social media sensation. Before her TikTok debut, she made an appearance on Dance Moms with her mother. Eventually, JoJo also released her singles Kid in a Candy Store and Boomerang. People often praise Jojo for growing at such a fast pace on TikTok. 

Jojo also makes videos on viral sounds and topics, providing the scope to increase her reach. Jojo regularly updates her followers about her life and provides insights into content creation.

Diversity, uniqueness, and genuineness in the content are the key reasons for following. Jojo Siwa, as an aspiring content creator, believes that offering authenticity and being true to the audience can always help you get more followers, and that is exactly what Jojo’s content teaches. Plus, following JoJo can also keep one updated about the latest trends. 

8. Abby Roberts

• Followers: 16.4 million

• Content Niche: Makeup

• Channel Name: @abbyroberts

• Net worth: $1 million

Abby Roberts holds a prominent position as one of the most followed British makeup influencers on TikTok. Her influence serves as a source of inspiration for numerous aspiring content creators. She is known for her dramatic makeup videos and famous brand collaborations. In fact, she even changes her hair too often. Her creativity on the app for her videos is definitely very praiseworthy. 

Abby’s creativity, consistency, and diversity are the key reasons for her success. Creators who want to explore fashion, creativity, and makeup can learn a lot more from Abby. Abby’s profile is one of the best profiles to learn about different types of viral makeup and the types of products to use for particular makeup. 

Abby is known for her creativity, so following her can be a great way to explore video ideas on fashion, makeup, and creativity and learn how to leverage them for your own content creation journey.

9. Kristina HC

• Followers: 50.7 million

• Content Niche: Comedy

• Channel Name: @kallmekris

• Net worth: NA (Rumoured: $36.43K)

Kristina H. Collins is a Canadian social media personality on TikTok. Before starting her comedic, interesting, and captivating journey on TikTok, Kristina worked as a hairdresser in British Columbia. Kristina started her journey on TikTok sometime around April 2020 and soon managed to make a place for herself on the platform. 

Kristina is mostly known for her funny skits on TikTok. She plays different characters from a family that the audience finds very humorous. All her contents, although interrelated to each other (the POV and the family series), are somewhat connected, which keeps the audience hooked on knowing what happens at the end of a series. For her family series, she imitates a Russian accent that her audience finds really funny.

Kris has constantly delivered excellence and relatability to her audience. Her content is unique and diverse, and she always has a plot line. Aspiring content creators or actors on TikTok can always learn a thing or two about portraying diversification through content. 

10. Niana Guerrero

• Followers: 42.7 million

• Content Niche: Dance and Lifestyle

• Channel Name: @nianaguerrero

• Net worth: $1-3 million

At a young age, Niana captured a huge following on TikTok because of her unique lifestyle and dance content. She is from the Philippines and has been making dance videos with her brother, Ranz Kyle. 

Niana has also collaborated with some of the big TikTok stars and posts regularly on her profile. During her initial journey, Niana used to post her dancing to viral sounds and choreographies. Now, she has shifted to establishing her own dance routine. 

Young creators can follow Niana to learn about the trends that go viral. Re-creating and posting videos of Niana can help generate more followers on your TikTok account.  

Reasons To Follow Influential Content Creators On TikTok

Now that you know who the top creators are, the question ‘Why should I follow them?’ is sure to cross your mind, especially when you want to start your journey. So, below are some of the major reasons to follow the influencers on TikTok:

1. Stay Updated With Trends

Following the influential TikTokers can provide an upper hand in staying updated with the trends as they use the latest hashtags and viral audio. Thus, you can have an idea of what is currently working on TikTok, which can help you in your content creation strategy. 

2. Inspiration And Motivation

If you want to start creating content it is important to follow influential TikToks with a large following to be motivated at the start of your journey. Most of them share their journeys and motivational quotes that can inspire you. 

3. Drive Cultural Influence

These TikTok content creators are of different cultures and can share their journey with you which can have a huge cultural influence. Following creators is a key way to learn about new cultures. 

4. Community Building Strategies

If you are heading out with your content creation journey, you need the support of a community. Following and engaging with the posts of influential creators can be one of the best ways to build a community. However, make sure to engage in a strategic way to drive partnerships with popular creators. 

Tips To Become A TikTok Influencer

Becoming a TikTok influencer is on the rise. According to CNBC, three out of ten GenZ people want to become influencers and believe they can make it. A lot of people are trying their hand at content creation and becoming successful. 

If you want to become a TikTok influencer, too, here are some steps you may want to try.

1. Find Your Niche

Niches like entertainment, lifestyle, dance, and music work the best and gain maximum traction from the audience. So, you must identify the niche in which you are the strongest and start making content in that format.  

2. Understand Your Target Audience

After finding your niche, you need to understand what your target audience wants. It is crucial to check what your target audience follows and likes. Research the market and try to observe what your competitors are doing as per the target audience. 

3. Make Relatable Content

If the content isn't relatable, no one will follow you. The audience today wants relatable and consistent content. It is important to observe the kind of content your audience likes and make it. Relatability is the key step to gaining more TikTok followers. 

4. Create Trendy Content

It's time to follow trends and leverage their power. Therefore, you should create trendy content on TikTok. Creating and posting trendy content has the potential to go viral, thereby gathering more customer attention. 

Final Thoughts

Use this guide to follow the right content creators related to your niche and goals on TikTok who are doing well and inspiring many. It is definitely one of the biggest platforms to establish credibility and increase prominence in the market. The more you follow the influencers, the easier it will be for you to simplify your content creation journey.  For additional strategies and insights, visit Thunderclap.com to enhance your TikTok growth and engagement.