How To Use Tiktok Business Account?

With over 150 million monthly active users, TikTok is the place to see and to be seen with people from all walks of life. It is a great opportunity for businesses to engage with their audience by following new trends and hashtag challenges. 

From TikTok live streams to creating user interactive content with the latest trendy music, filters, and other entertaining editing tools. So, are you interested in taking advantage of TikTok to grow your business and engage with your potential audience?

If your answer is yes, then you are at the right place! In this blog, we will tell you how to set up your TikTok business account and use it to your advantage.    

Let’s start!

Who Should Use A Tiktok Business Account?

You must be wondering whether your business needs a TikTok business account to grow. Well, a TikTok business account is the key to connecting with a wider audience, generating sales, and gaining valuable insights. 

If you have the same objective for your brand, you can switch to a business account, from businesses to entrepreneurs to freelancers and influencers. A TikTok business account has built-in features to analyze insights into your video, promote it through ad creation, and boost its reach by attracting customers.

Still confused? Here is how to understand TikTok business vs. creator account content: 

While creators can use a personal account to build a following and potentially monetize their content, a business account offers valuable insights and tools to grow an audience strategically and potentially collaborate with brands. 

Think of it as a professional upgrade that will maximize your content's impact and open doors to new opportunities.

How To Use TikTok Business Account- Step-by-Step Guide

Today, TikTok stands as the fifth-most popular social media platform and one of the biggest marketplaces to engage with your audience. In this blog, we will tell you how to use it as a business tool to target and reach the right audience.

• Step 1- Create a TikTok Business Account

Download the TikTok app from the App Store or Google Play Store and do as follows- 

1. Sign Up for TikTok

2. Do you already have an account? Upgrading to a business account on TikTok could be a better idea. 

3. You do not have an account? Register with your phone number, email address, or preexisting social media account. 

• Step 2 - Switch to a Business Account

Once your personal account is set up

1. Go to your profile. 

2. Tap the three dots in the top right corner and access the settings

3. Select "Manage account."

4. Tap "Switch to Pro Account."

5. Choose "Business" and select the category that best fits your business.

• Step 3 - Optimise Your TikTok Profile

You can easily optimize your TikTok business account profile with these steps -

1. Profile Picture and Bio - Choose a clear, crisp photo of your logo to use as your profile picture. Provide a succinct and interesting bio for the TikTok business account that explains to readers what your company does. Put a call to action or a website link in your bio. 

2. Link Your Other Social Media Accounts - TikTok viewers may follow and interact with your brand in more ways. Use your YouTube and Instagram accounts and add links to TikTok business accounts.

• Step 4- Plan out a TikTok Content Strategy

Even if you are pro on other social media sites, remember that TikTok is altogether different. You need a special strategy, and it starts with learning as much as you can.

1. Recognize Your Audience - Examine the trends, behaviors, and interests of your target audience. This will help you produce material that appeals to them.

2. Create Content Calendar - Make a content calendar to help you organize and arrange your postings. This will guarantee a constant flow of content and aid in maintaining consistency. 

• Step 5- Start Sharing Useful and Branded Content

Before you begin to post content, make sure it's worth a watch. Follow some golden rules to post perfect at perfect timings.

1. Content Types - Share a mix of content types such as tutorials, behind-the-scenes videos, product showcases, and user-generated content.

2. Branded Hashtags and Challenges - Create branded hashtags and challenges to encourage user participation and increase brand visibility.

• Step 5- Master TikTok SEO

Though using appealing visuals is important, SEO practice is equally necessary.  By implementing SEO tactics, you can increase the product discoverability through search, attract the right audience, and elevate your brand presence.

1. Use Right Keywords - Incorporate trending and relevant keywords in your video descriptions to improve discoverability. Think like your audience. What words would they use to search for your product or service?

2. Descriptive Captions - Write descriptive captions that include keywords related to your business and content. This helps TikTok’s algorithm understand and promote your videos.

• Step 6- Post at the Right Time

The masterpiece deserves to be seen!TikTok prioritizes engagement over chronological order. So, before you hit that"post" button, do this- 

Analyze Your Audience's Activity - Use TikTok analytics to help determine when your audience is active most. (These tools are also available along with tiktok business accounts.  Schedule your posts during peak times to maximize engagement.

• Step 7- Engage With Your Audience

This is how you can interact with your audience and create lasting connections using your business account.

1. Respond to Comments - Actively respond to comments on your videos to build a community and encourage further engagement.
2. Engage with Other Content - Like, comment, and share relevant content from other users and brands. This will increase your visibility and network within the TikTok community.

• Step 8- Measure TikTok Analytics

Now is the time to see how your efforts are paying off! TikTok’s business suite includes a built-in analytics feature.

1. Using TikTok Analytics - You can instantly monitor views, likes, shares, and comments for all your videos. Access the analytics section from your profile settings and see the performance of your content.
2. Adjust Strategy Based on Insights - Use the data from your analytics to refine your content strategy. Identify what works best and optimize your future content accordingly.

• Step 9- Utilise TikTok Ads to Expand Your Reach

A TikTok business account helps to reach a wider, highly targeted audience through paid ads. Check it out! 

1. Exploring TikTok Ad Formats - Check for various ad formats on TikTok. They may include In-Feed Ads, Branded Hashtag Challenges, and TopView Ads.
2. Creating And Launching Ad Campaigns - Use TikTok’s ad manager to create ads that are specific to particular campaigns. Specify what you want to achieve, who you want to target, and how much your budget should be so that your advertisement reaches only the correct individuals.

• Step 10- Partner with Influencers

This means that by partnering with an appropriate influencer, a brand can tap into a focused group of followers who are much more engaged thus effectively amplifying brand messaging. 

1. Find Influential People on Your Niche - Look for influencers within your field whose followings are large enough and actively engage with their posts.
2. Collaborate on Content - You can partner with influencers to create authentic and engaging content. This promotes your brand and significantly boosts your reach and credibility.
3. Monitor and Evaluate - Measure the success of influencer campaigns by tracking their performances. Adjust your approach as needed to optimize results.

Following these steps, you can use your TikTok business account to efficiently promote your business and interact with your target audience. Thanks to its distinctive platform, TikTok provides innovative ways to engage users in meaningful and powerful ways. 

TikTok Content Ideas For Businesses 

TikTok presents numerous opportunities for companies to reach out to millions of people. But how do you make your content unique amidst the endless scroll? Create a TikTok content strategy that can elevate your brand’s visibility. Here are a few -

• Product Tutorial Guides 

People are often attracted to new ways of learning. Create short product tutorials showcasing the features and benefits of your product. For example, create a quick recipe using your food product or a quick way to use your electronic gadget. Keep it clear, concise, and visually appealing.

• New Product Launches 

Building anticipation for a new product launch is key. Bring in a teaser with a glimpse of your new arrival.  The artistic transitions between shots, trending sounds, or even countdown challenges build excitement. Encourage viewers to stay tuned for the big reveal.

• User Generated Content  

You should prioritize creating user-generated content to build your community, credibility, and trust. Do not forget to use hashtag challenges to get your users involved with your brand. 

• Behind-The-Scenes Content 

Authenticity is a pillar. Present them with behind-the-scenes footage revealing what goes on within your company. This may showcase some staff, how you manufacture things, or even just an exciting day at work.

• Testimonials And Reviews 

To build your brand's trust and credibility, you must feature genuine testimonials and reviews from satisfied customers. These can be short video snippets of customers raving about your product or service or text to highlight positive feedback.

Conclusion

The features of TikTok business accounts aid brands with analysis, targeted adverts, and tools for channelling content to learn about your audience and the TikTok community. 

With top-notch materials, consumer engagement, and trend adaptation, the Tiktok Business Account's potential is unlocked. Unleash your creative side, use short video formats on this vibrant stage, and observe your brand grow significantly in no time. Do not wait any longer. Turn your presence into monetary gains and write one of your own TikTok success stories!