How To Boost TikTok Followers On Food And Beverage Videos
  • author Written By Rebecca Adley
  • comments 0 comment
  • calander Publish Date : May 17, 2024
  • calander Last Update : June 23, 2024
  • clock2 8 min read

Did you know that 36% of TikTok users order food after checking the restaurant on the app?

If you are struggling to gain popularity and establish credibility in the food business, creating food and beverage videos on TikTok can be a great marketing strategy.

With the right strategies, enhancing your TikTok followers on food and beverage videos can help you reach more audience which increases awareness, enhances visibility, amplifies footfall at your cafe or restaurant, and boosts your sales.

But how will you make your food and beverage TikTok videos stand out with over 1 billion customers using this platform?

Follow the tips in this article and instantly increase your TikTok food followers.

How to Boost TikTok Followers on Food & Beverage Videos?

We will explore some strategies that can help you increase followers on TikTok and give your required food and beverage video boost. These methods are great for everyone, whether you are a newbie or an experienced TikToker.

1. Showcase Your Food and Beverages

To begin with, you must start displaying all the food and beverages you have on your menu or can make with your TikTok followers. You can start by making videos of different dishes, or you can even show your entire menu.  

It is an excellent way of telling people what they can find at your cafe or restaurant and order. Remember, the key is to make mouth-watering videos that can attract people and make your video viral.

2. Create for Your Target Audience

TikTok has users of all ages and interests; this platform has something for everyone. But you should know your target audience when it is about increasing your followers. Creating generic content will not help in improving your followers.

However, when you know who you are making your content for, you can make it engaging and exciting as per their liking. Once you have figured out your target audience, you can experiment with different content.

3. Use Comments for Your Benefit

If there is anything you should remember, social media is not all about good things. Posting your food blogs and videos can get positive and negative reviews. However, what will set you apart is how you respond to those comments.

If you take criticism as positively as a good comment, people will appreciate you and your business. It can even lead to higher engagement levels and positively impact your cooking content growth in the future.

4. Use Latest Trends

Follow the latest trends to go viral with your food and beverage video. We have seen how culinary trends on TikTok have taken the internet by storm. Nobody can forget the dalgona coffee trend that came during the pandemic.

When you make videos following an appealing and exciting trend, it increases your subscribers. The trick is picking up the trend and posting interesting videos quickly.

5. Use Hashtags

One of the best ways to increase your followers is by using as many relevant hashtags as possible on your video. It can help people search your video using popular hashtags, even if they don’t see it directly on your profile.

Users on TikTok love exploring hashtags and visiting the ones trending. Before posting any food video, search what hashtags are trending, pick the ones that are relevant to you, and add them to your videos.

6. Share Your Food While Preparing

An effective way to increase your foodie followers on TikTok is by showing them the behind-the-scenes videos of how you prepare a dish. You don’t have to show the entire video. You can jump and cut the shots and only share the ones with exciting parts. 

TikTok users love to respond to BTS videos; if they are exciting and appealing, you may see many positive comments instantly. Who knows, the next day, you may even have a long queue waiting outside your cafe. 

7. Offer Exclusive Discounts

Everyone loves discounts and offers, which is also an effective way to increase your foodie followers. You can add these discount vouchers to your recipe or food displaying videos. Create an exciting tagline that attracts customers to come and enjoy that delicacy in your cafe.

For instance, you can give a 20% discount if they share and subscribe to your promotional video on their next purchase. It will act as an exciting motivator.

8. Collaborate with Famous Chef & TikTok Influencers

Are you looking to present your videos to a broader audience? The answer lies in collaborating with famous chefs and influencers. You can look for celebrity chefs and influencers in your field to promote your videos.

You can offer discounts or free meals to those influencers for promotions. You can also create a recipe video with the famous chef that your followers will enjoy and share with their audience. 

9. Host Food Challenges & Contests 

Contests, challenges, quizzes, and activities are all great ways of engaging audiences. Create a challenge for your TikTok followers to recreate one of your food recipes in their style and offer a discount coupon to the winner.

Similarly, you can even ask them to share their favorite food video from your page to win a free meal in your cafe. There are many ways to engage and increase your followers.

How Popular are Food Blogs on TikTok?

TikTok food trends gained popularity during the pandemic when people created unique dishes and shared them with their followers. While some TikTok users posted recipes and diets, others used the platform to build their brand or image by providing step-by-step tutorials for simple and well-liked recipes.

You will be surprised that #FoodTok and #TikTokFood have been viewed 9.7 billion times and 40.2 billion times on the app, respectively. People of all ages love creating and sharing dishes on this fantastic platform. This not only gives them recognition but also increases their followers.

Why is Follower Growth Important for Food & Beverage TikTokers?

Followers play a massive role in the success of a channel or video. TikTok is a platform where multiple users share creative, educational, funny, and all kinds of videos. 

When you open the TikTok app, you can see two options – For You and Following. All the videos will appear under the “Following” section, and if you want your videos to go viral, you need more followers.

Once you have followers who see and like your content, they will share it ahead, making it viral. Thus getting you more engagement and followers who may turn into customers. 

Because TikTok is one of the few social media sites that displays a feed only for users they follow, users who follow users on this platform are significantly more valued than those who do not.

Why Do You Need TikTok for Your Food and Beverages Video?

Below are the reasons why the food and beverage industry is creating viral videos on TikTok:

  • These videos can attract new customers. A report shows two out of five TikTok users visit a restaurant after watching a video.
  • It is the perfect platform to connect with audiences of every age and share recipes that can excite all.
  • The platform allows for brand image creation by posting new content regularly.


While you implement these strategies, also remember to create a system to measure the success achieved from them. You can find many tools on TikTok to determine your followers’ growth, the effectiveness of your content, and engagement rates. Therefore, you should regularly monitor these results to see what works well.

However, remember to avoid buying followers; it may look like an easy way, but not suitable for long-term success. Even though growing TikTok followers is not easy, it can be done with dedication, high-quality, engaging content, and a strategic approach. With these in mind, you will see an increase in your followers.


1. How to increase TikTok followers?

You can boost your TokTok followers by creating engaging content, using popular hashtags, collaborating with influencers, and interacting with your audiences regularly. It is the best way to showcase your style and increase your followers.

2. How can you become viral with food videos on TikTok?

To become viral on TikTok, you must create unique, visually appealing, and trending food videos. Also, add popular music, use creative editing, and use famous hashtags to attract users.

3. How to use TikTok for food business?

One of the best ways is by sharing high-quality recipe videos and including behind-the-scenes moments to impress users. You can also roll out challenges and contests to engage your audiences and attract followers to your account.

4. Is food content popular on TikTok?

Yes, food and beverages TikTok videos are very popular on the platform. People share short videos of their favorite dishes, create tutorial clips of making any recipe, or share famous places where you can go and eat.

5. What is the best time to post on TikTok to increase my followers?

The best time to post a video to increase your followers is when your targeted audience is active. You should figure out which time your posts are shared the most or when you get the most comments on your TikTok videos.

 Rebecca Adley
Written By Rebecca Adley

Meet Rebecca Adley, a name synonymous with social media mastery. Her journey began in the heart of a bustling digital marketing agency, where she delved deep into the intricacies of SEO, unraveling the mysteries of online visibility. Blogging soon became her canvas, where her words painted vivid pictures and spun compelling narratives. Entrepreneurs sought her out for her ability to infuse life in...

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