16 Hottest TikTok Trends For Brands To Follow

Trends on TikTok change so quickly that it is very hard to say what to pay attention to. Brands can't just exist; they have to apply trendy, interesting, and creative content strategies to connect with their viewers. 

So, how can you be different on TikTok so that people notice what you're doing?

Simply look for what’s new and trending on TikTok. You can make your brand stand out and build a group of loyal followers if you know what's popular and use it to your advantage with a personal touch that represents your brand and resonates well with your followers on TikTok. 

Prepared to find the best solution? Explore 16 hottest TikTok trends for brands to try to gain maximum engagement and reach on this widely used social media platform.

16 Hottest TikTok Trends For Brands To Follow In 2024

We've put together a list of the 16 hottest TikTok trends for 2024. Find out which trends will help your brand the most. Let's start;

#1. Branded Hashtags

A branded hashtag is a distinct tag made for a campaign or to improve your brand's identity. It increases visibility and encourages viewers to create content related to your hashtag. For example, Coca-Cola's #ShareACoke campaign encouraged users to post videos with personalized Coke bottles. It increases the content reach for your brand.

#2. Collaborative Duets

Duets on TikTok lets you interact with other user’s videos by sharing the screen. It is a great way to collaborate with influencers or your customers. For example, you can create a duet with a popular influencer using your product, showing how versatile it is. A cosmetics brand might duet with a makeup influencer, applying their latest products.

#3. Engaging Dance Challenges

Dance challenges are classic TikTok. They bring people connected to your brand with catchy music and easy-to-learn routines. If your brand has a mascot or a catchy song, you can create a dance challenge around it. For instance, the "Renegade" dance was a hit. Many brands like Chipotle joined the trend with their team members dancing in uniform.

#4. Content Created By Users

User-generated content is when your customers create videos showing your brand’s product or service. It is a powerful way to build your community and trust. In this, you can encourage your fans to share their experiences. GoPro, for example, often features UGC in its marketing. It shows stunning videos shot by its customers using GoPro’s camera.

#5. Day in the Life Stories

“Day in the Life” stories can be a hit because they give your brand a personal touch. You can share what a typical day at your workspace looks like. This creates a sense of connection with your audience. Starbucks, for instance, shared a post about a barista's typical workday. This allows customers to see the effort and care that goes into making their coffee. 

#6. Strategic Influencer Collaborations

You can collaborate with influencers whose content aligns with your brand. You can create challenges, products, reviews, or lifestyle videos. This can increase your brand awareness using the influencer’s reach. For instance, Gymshark works with fitness influencers to showcase their apparel in real-world workouts, reaching a wider fitness-focused audience.

#7. ASMR and Satisfying Videos

ASMR is all about soothing sounds and calming visuals. You can use this trend by focusing on the sensory elements in your products. This way, you can create a relaxing and enjoyable experience that will leave a lasting impression on your viewers. Take Lush Cosmetics, for example. They showcase their fizzing bath bombs in their videos. 

#8. Packaging Moments with Me

In packaging moments with me, you can film the process of packaging your orders, adding personalized notes, or your unique packing style. It is a great way to connect with your customers and show the care you put in. A jewelry brand, for instance, might film its packaging process, focusing on shiny ribbons and elegant boxes.

#9. Live Interaction on TikTok 

Going live is a great way to interact with your audience. You can answer questions, show your products, or host events. This gives your audience a connection with your brand on a more personal level. Sephora, for example, offers live makeup tutorials in which viewers can speak with beauty experts and receive tailored guidance. 

#10. Behind the Scenes Insights Videos

In the Behind-the-scenes, you can show your audience how brands develop ideas and create products. It’s all about transparency and authenticity by showing the inner efforts of your brand. Marvel Studios, for example, shares behind-the-scenes videos that let fans see how movies are made, which builds excitement and anticipation.

#11. Memes and Pop Culture

Using memes and pop culture can help your brand connect with your younger audience. This way, you can connect with your audience on a more personal level through humor. Take Netflix, for example. They use well-known memes to promote their shows, adding humor and familiarity to engage viewers and spark conversation. 

#12. Pets of TikTok

If your brand has a mascot or involves animals, show them in your content. By featuring cute pets enjoying your products or just having fun, you create an enjoyable and engaging experience for your audience. For example, Petco showcases photos of customers' pets enjoying their products. They highlight how happy and content the pets are. 

#13. Green Screen Effect

In the green screen effect, you can replace your background with any image. This way, you can add a creative twist. You can use these effects to get to different locations or add interesting visuals. Warner Bros. uses the green screen effect to place people in iconic movie scenes. This turns it into a fun and unique way to promote their films. 

#14. Mental Health and Wellness Trends

You can join health and wellness trends by creating content that creates self-care. This way, you can make your audience feel safe talking about their mental health in a supportive space. Headspace, for instance, shares exercises and mindfulness tips. They also give their users practical tools to manage stress and strengthen their mental well-being.

#15. Point of View (POV) Trend

You can use ‘Point of View (POV) Trend’ to showcase products or experiences in a more immersive way. This trend lets you tell stories in a way that invites people to connect more personally. For instance, travel company sharing POV videos from exotic locations helps viewers imagine themselves there, igniting their curiosity and inspiring them to travel.

#16. DIY and How-To Tutorials

In DIY and How-To tutorials, you can offer step-by-step guides that show your expertise and provide useful information. They help your audience learn new skills and solve problems. Home Depot, for example, creates how-to videos that teach viewers their viewers how to handle home improvement projects. 

How Your Business Can Keep Up With TikTok Trends?

Keeping up with TikTok trends isn't just a trend. It is essential for businesses that want to stay relevant and connect with their audience. TikTok moves fast, and if you’re not on top of the latest trends, you risk fading into the background.

Here are strategies to make sure your business remains in tune with the latest trends:

1. Explore The Discover Page For Trends

To keep up with these trends, you need to make sure to check out the TikTok Discover page often. The hashtags, challenges, and material that users are interested in right now can all be found on this page. 

2. Spot Emerging Trends Early

Keep an eye on new trends in TikTok. Spot patterns and themes that are becoming popular early on. This helps your brand be a trendsetter by creating fun content that matches the latest trends before they get super popular. 

3. Analyze The "For You" Page

The "For You" page is personalized based on user preferences. Analyze this page to understand what content is reaching a broad audience. Identify common elements in trending videos and adapt your content creation strategy accordingly.

4. Follow Trendsetting Creators

Find and follow creators who set trends in your niche. These influencers often lead the way in participating or even creating new trends. It's a smart way to be in the know about what's popular and to work with influencers who can help your brand shine. 

5. Keep An Eye On Trending Songs And Sounds

TikTok is heavily influenced by music. Keep an eye on the trending songs and sounds that users are incorporating into their videos. Participate in challenges or create content using popular sounds to align with current music trends.

By using these strategies, you can not only stay informed about the latest TikTok trends but also leverage them to create content for your brand that resonates with your audience. 

Final Thoughts

In conclusion, keeping up with the best TikTok trends for brands can make your marketing much more effective. With these trends, you have a different way to connect with your audience, raise knowledge of your brand, and build a sense of community. 

You can make content that is fresh and fun for TikTok users by following these trends. This will help your business grow and build trust in your brand in the digital world that is always changing.