How To Expand TikTok’s Fanbase On Education And Learning Videos
  • author Written By Rebecca Adley
  • comments 0 comment
  • calander Publish Date : May 17, 2024
  • calander Last Update : June 24, 2024
  • clock2 11 min read

Today, videos tagged with #LearnOnTikTok have gained over 230 billion videos, and #EduTok has over 140 billion views.

TikTok has evolved into a powerful tool for empowering knowledge and fostering a global learning environment.

Platforms like TikTok are great for educators to share knowledge and inspire one another as well as learners who are in need of more information. TikTok, which is mostly known for its trendy challenges and dance videos, also made it possible for audiences to learn something new from others while they get entertained together with a like-minded population.

In this blog, you will get new knowledge about the prospects of educational content on TikTok and explore strategies and tips to increase your TikTok fanbase via your educational content. 

How To Expand TikTok’s Fanbase On Education And Learning Videos?

Whether you are passionate about History, Literature, Mathematics, Psychology, or even Anthropology, there is a potential audience waiting for you on TikTok. You may have to adapt to several techniques for education content growth and make TikTok’s algorithm work in your favor. 

Now, let’s delve into how to create content to captivate and expand your TikTok education followers.

1. Brainstorming Unique Ideas And Niche

Before shooting for any video content, you must consider TikTok’s entertainment-first nature and strike the right balance by adding narratives, storytelling, humor, etc, to your educational content. Remember that TikTok is a place where creativity meets knowledge. Hence, you must sit with your thoughts and write the ideas on paper.

When writing, start with the “why.” Why would people want to know this? What would you and your followers gain with this knowledge? Once you have your niche, then look for trending formats on TikTok and find ways to use your educational content in the existing trends. Choose specific topics or subtopics and avoid broad subjects to talk about. 

For example, a history enthusiast can create a series using the “What Happened Today” format to showcase historical events. Or a chef can shoot several video clips of kitchen hacks while explaining the science behind them. Define your area of expertise and unique personal style to stand out in the crowded educational space.

2. Crafting Attention Grabbing Hooks

On TikTok, the first few seconds determine your place, as they are not only crucial for capturing attention but also for keeping your audience hooked till your video ends. Hence, you must open with a powerful statement, an intriguing question, or a captivating visual that sparks curiosity. 

This is your chance to convince the audience to stick around and get immersed in the world of knowledge you’re offering. 

For instance, instead of opening with “Today, we are going to learn about Spaceships,” you could add a heroic video montage of astronauts entering spaceships, followed by a taking off video clips, and then put a voiceover, “Ever wondered how these special interstellar flying vehicles are made?”

3. Creating clear, concise, and informative content

You must always remember that your content is your king. Yes, you should aim to entertain, but you should never compromise the clarity and accuracy of your information. Break down complex topics into easily digestible chunks. 

Always start with small subtopics, then enhance understanding and retention by utilizing visual aids like infographics, animations, real-life objects, etc, to increase traffic and engagement on your TikTok video.

For example, a math teacher explaining geometric shapes can use colorful infographics or pizza slices or Tacos to visually represent different types of shapes and their properties.

4. Optimization of Video and Engagement

Building a loyal fanbase on TikTok goes beyond just posting videos. It is about making genuine connections with your audience. So, respond to comments and messages, and consider hosting Q&A sessions or live streams to interact with your followers every week or alternative weeks. 

To be honest, the TikTok analytics tool is very powerful, as it gives you demographics that would, in turn, be beneficial for you to improve your content. Utilize available analytical tools that provide detailed metrics on views, likes, shares, and more. Analyze and adapt your content strategy to improve your output.

For example, with the help of geographical analytics and comments engagement, you can see from which country/state you are getting more views and comments. Based on that, you can upload at a time when your audience is most active, make videos in their language, etc.  

5. Promote courses through ads

While organic reach is vital, you can also run TikTok ads with the aim of reaching out to people who are not only restricted to your immediate followers. Through TikTok’s marketing tools, you can get in touch with individuals who are passionate about your field and intent on learning by specifying the age, gender, and location of the target audience.

For example, if you are a French language teacher with a good number of followers who have been attracted to your page through short grammar tips, insights, etc., you may be interested in growing your following and getting more students to sign up for your courses. Resort to the platform’s custom ad campaign feature that is used to reach an audience that has a high chance of being a fan of the French language.

It is critical to keep in mind that though TikTok ads can help gain more reach, they should add value to your organic content strategy rather than replace it entirely. Your organic content serves as the foundation of your brand on TikTok, building trust and credibility with your audience.

6. Leveraging Duet and Collaboration Features

Don’t underestimate the power of collaborations and interactive features like duets and collaborations on TikTok. By collaborating with other creators, you can increase your reach and attract an even broader audience very strategically. 

For instance, a physics teacher can collaborate with a musician to create a duet explaining the physics of sound while the musician plays an instrument, showcasing the practical application of the concept.

Another TikTok feature that you can use to increase your fanbase is duets. Duets allow creators to collaborate in real time, promoting meaningful conversations within the platform. 

As an example, as a foreign language instructor, you can record a video that asks students to respond to questions or to take part in a non-English conversation by using the duet feature.

7. Inserting Captions and Hashtags

Now that you have created your content, you must utilize TikTok’s features to have an impact on the algorithm. One such way to do it is through inserting meaningful captions. Use clear, concise, and keyword-focused language to describe your video content. Always include a call to action in your caption, asking the audience to like, comment, or share your content.

Additionally, insert research-relevant and trending hashtags associated with your topic. You must always mix popular and niche hashtags to increase your discoverability. Remember, quality over quantity. Hence, don’t stuff your captions with irrelevant hashtags, as it can negatively impact your reach.

For example, if you are a dance instructor, you can put a caption as “Hey everyone, here is a breakdown of my latest dance tutorial uploaded on YouTube. Tag your dance partner in the comments!” In the same post, you can add various trending captions such as #learnontiktok, #dancechallenge #danceforlife. 

Benefits Of Utilizing TikTok For Educational and Learning Video

With an estimated one billion monthly active users, it offers educators a unique platform to connect with millions eager to learn and reach a billion views, shares, and likes on TikTok. Some of the key advantages that make this platform an attractive option for educators are as follows:

1. Increased Engagement

The concise, crisp, and short video format of TikTok is preferable to a large audience because they are brief and captivating. By simplifying subjects into portions, they become easier for viewers to grasp and retain, which enhances engagement

As an educator, you can use TikTok’s comment sections, duets, and engagement metrics to gauge audience interest, get feedback, and adapt to meet their needs and preferences.

2. Network and Community Building

TikTok has proven to be the most influential tool for community and network development in the social media space now. A TikTok community is a group of creators, students, and viewers who have come together to exchange ideas, share tips, and connect with like-minded people who have the same interests.

This opens broad opportunities for the creation of new and various types of content, collaboration, and iconic connections within the class. This allows individuals to expand their networks, forge meaningful connections, and collaborate on different and unique types of content.

3. Innovative Teaching Methods

As a content creator on TikTok, you can use a lot of forms to deliver your information and knowledge, such as tutorial videos, virtual trips, games, or stories. It empowers educators and creators to think of innovative ideas and actively involve learners in the processes.

By adding features such as the duet, stitch, etc., TikTok encourages collaborative learning and also encourages the audience to express themselves through dialogue, posing questions, and even joining to co-create educational content. 

4. Making Learning Enjoyable

Learning and Knowledge shouldn’t feel like a chore, and TikTok makes sure it does not. TikTok is where entertainment, wisdom, and creativity come together, allowing creators to transform complex topics into relatable and enjoyable experiences. 

Educators on TikTok are skillful at engaging young learners’ attention through play, storytelling, and animated narratives, which make the content interesting and eccentric, capturing the interest of the audience and looking for educational content.

BONUS CONTENT: 20+ Trending Hashtags for Education and Learning TikTok Videos

As bonus content, we are offering you the top 20+ hashtags to add to your next video to enhance your reach, visibility, and audience fanbase in education, and use these academic trends on TikTok. 

Simply copy-paste the video content related below-mentioned hashtags and mark your digital existence in the vastness of social media. The top trending hashtags are:

  1. #LearnWithMe
  2. #LearnOnTikTok
  3. #EduTok
  4. #StudyTikTok
  5. #Edutainment
  6. #KnowledgeIsPower
  7. #LearnSomethingNew
  8. #FunLearning
  9. #StudyTips
  10. #STEMeducation
  11. #HistoryLesson
  12. #ScienceTikTok
  13. #MathFun
  14. #LanguageLearning
  15. #ArtEducation
  16. #DigitalLiteracy
  17. #EducatorLife
  18. #StudentLife
  19. #TikTokTutorial
  20. #fyp (for you page)
  21. #learnfromhome
  22. #educationalhumor
  23. #askmeanything
  24. #educationalchallenges
  25. #learnonline
  26. #educationalhacks


TikTok has totally changed the way we access education and learning methods in the digital era. Use this guide to understand the scope of having educational and boosting learning videos on TikTok and grow your follower base efficiently for long-term success. 

While doing this, keep exploring, evolving, and engaging with your audience to know what educational content will be captivating for them, and you also need to be really authentic when dealing with the TikTok audience.


1. How long should my TikTok educational videos be?

Keeping the short attention span of the TikTok audience in mind, the duration of your educational videos should be a minimum of 30 seconds and a maximum of 1 minute to 1.5 minutes.

2. Is it possible to collaborate with other TikTok creators in the education niche?

Absolutely! Collaboration on TikTok is a widely used and powerful tool to expand your reach and connect with new audiences. 
Reach out to other educators or creators whose content aligns with yours to explore opportunities for collaboration, such as duets, joint videos, or shoutouts.

3. Is it better to use music or voiceovers in educational TikTok?

The choice between music and voiceovers depends on your content, desired impact, and what is trending. You can explore trending upbeat music to make your videos more engaging and energetic, particularly for younger viewers. 
You may also add voiceovers to offer clearer communication and allow you to explain concepts in detail.

4. How often should I post on TikTok to grow my audience?

There isn’t a definite answer to this, as consistency is key, but aiming for 2-3 times per week is a good starting point. Posting consistently allows you to establish a rhythm and stay remembered in the minds of your audience. 

5. How can I earn money using educational videos on TikTok?

Monetize your educational content by collaborating with brands via sponsored partnerships or promoting educational products or services through affiliate links in your bio or video captions. Earn a commission for each sale generated through your link.
Remember, building a sustainable monetization plan from TikTok may take time and effort, so focus on creating valuable educational content and building a network and audience first.

 Rebecca Adley
Written By Rebecca Adley

Meet Rebecca Adley, a name synonymous with social media mastery. Her journey began in the heart of a bustling digital marketing agency, where she delved deep into the intricacies of SEO, unraveling the mysteries of online visibility. Blogging soon became her canvas, where her words painted vivid pictures and spun compelling narratives. Entrepreneurs sought her out for her ability to infuse life in...

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