Twitter Demographics That Matter to Marketers in 2024

Twitter, a popular social media platform, offers galore opportunities for brands and marketers. With an impressive user base of 528.3 million monthly users and 245 million daily users Twitter serves as a dynamic platform for interactions and business opportunities. 

Twitter’s immense advertising potential is exemplified by its vast and diverse user base. Here, each ad can reach millions worldwide in seconds. Consequently, understanding Twitter Demographics—users’ age, location, and preferences—is essential to thriving on the platform. 

This blog post will help you understand everything about the Twitter user landscape, from demographics and usage to advertising and engagement.

So let us get started;

Why do Twitter Demographics Matter? 

Twitter demographics provide crucial insights and key metrics that can help businesses/ brands achieve success on the platform. Demographics help understand the audience’s behavior, interests, and usage patterns which are essential for creating ideal campaigns and ads.

Here is why understanding Twitter Demographics is key to crafting a winning marketing strategy.

#1. Understand The Audience

Twitter demographics paint the exact picture of the audience. From gender, age, and location to income and preference, these insights offer a complete understanding of the audience that engages with the content. This vital information forms the basis for a successful marketing strategy.

#2. Place Targeted Ads

Using demographic statistics can help in placing the ads correctly. By knowing the details of the audience, marketers can place the ads that best resonate with a certain age, location, gender, and interest. This will help in maximizing the outcome without going over budget.

#3. Craft Content That Resonates

Crafting content that blends well with the audience is key to success on the platform. Knowing the details of the followers, like age, gender, location, education, income, and interest, can help create content that fosters meaningful connections and interactions and builds a community.

#4. Effective marketing strategy and planning

The Twitter demographic is the backbone of effective marketing. Whether you craft a campaign or launch a new product or promotion, detailed information about demographics can ensure you create the right strategy for your target audience.

Twitter Demographics That Matter to Marketers

Twitter Demographics 2024 are the latest trends and vital details about the Twitter audience. These demographics can help you best optimize the marketing strategy, get the most out of your campaigns, and maximize the potential of the platform.

Let us explore the list of some key demographics;

#1. General User Demographics

• Twitter Ranks as the 12th most popular Social Media Platform

Twitter has risen in popularity. In 2023, it ranked as the 12th most popular Social Media Platform. This has been from the 15th position in 2022. Despite this, the platform remains low in ranking against major platforms like Facebook and Instagram. 

• Twitter is visited 6.4 billion times per month.

As per Statista reports, in April 2023, Twitter.com had 6.4 billion website visits across the globally.

• Every ad has the potential to reach 528.3 million users

With a diverse user base of 528.3 million monetizable monthly active users, Twitter is expected to reach 652.23 million by 2028.

#2. Location

• Twitter has the largest user base from the USA.

Twitter was initially launched in the United States. The biggest proportion of users come from its nation of origin (United States)- 108.6 million. However, with the passage of time, Twitter has also expanded in other nations. A larger portion of Twitter’s recent growth has occurred outside of the United States.

Asia has the most Twitter users with Japan, India, and Indonesia leading the way. They are already larger than Twitter’s entire US audience.

There are 12 nations in total with more than 15 million X/Twitter users, notably the United Kingdom, Brazil, Turkey, Mexico, Saudi Arabia, Thailand, France, and Germany.

• Most tweets (in the United States) are sent by a small percentage of Twitter users.

As per Pew Research Center surveys, most Twitter users in the United States are inactive in tweeting. Only 90% of Twitter users tweet once every month. Furthermore, according to the same survey, only 10% of Twitter users make up 92% of all tweets from all US users.

#3. Gender

• 62.9% of X/Twitter users are male, and 37.1% are female

According to the research, the majority of X/Twitter users are male. In 2022, 56.4% of Twitter users were males, and 43.6% were female, representing a quite close ratio. Other social networking sites, such as Instagram and LinkedIn, have a more equal percentage of female users.

• Women users are only 37.1%

Twitter is a male-dominated platform, and has only 37% of users on the platform are females. Gender stats are vital for marketers to craft ads for the target audience.

• Twitter has a significant gender gap in comparison to other social sites.

These statistics only include those who identify as male or female, with no alternative possibilities. The gap is expected to get wider in 2024. However, it is useful to compare these data to those of other major social platforms in order to gain a better understanding of Twitter demographics.

#4. Age

• Largest userbase on Twitter is of young people.

As per similar web survey, 58.38% of Twitter users are of 18- 34 age.

• Twitter is liked by 20% of users aged 18 to 34.

Indeed, it appears that opinions about Twitter have an inverse relationship with age. This implies younger individuals favor it, and older people have an unfavorable opinion.

• Twitter is growing 30% faster than Instagram among Generation Z.

Twitter is now used by 42% of Americans aged 12-34, up from 29% in 2020 — a 36.6% increase in only two years. In comparison, Instagram adoption climbed by only 5.7% within the same time period. Moreover, considering this rise, the oldest Gen Z users in 2024 will be around 26. 

#5. Education

• 33% of Twitter users hold a college degree or higher.

Most Twitter users are educated and have a higher level of education than the average. Furthermore, people with post-secondary degrees form the majority of Twitter users. As per the statistics 26% have attended university, and 14% have a high school diploma or less.

#6. Ethnicity

• Twitter users come from a racially and ethnically diverse group. The platform has an almost even percentage of White (21%), Black (24%), and Hispanic (25%).

• Twitter has a large user base. About 80% of Twitter users reside outside of the USA. This indicates that the platform has a huge international audience. You can target any demographic you want.

#7. Income

• Just 12% of US users earning less than $30,000 annually use Twitter.

Most US Twitter users belong to higher-income categories. Active Twitter users include – 29% that earn $30,000-$49,999 and 34% that earn $75,000.

#8. Political Views

• About 36% of Twitter users consider themselves Democrats.

A major percentage of Americans are Democrats, and only about 21% support the Republican party. Moreover, approx 64% of X users believe that blacks are not treated fairly. Additionally, 66% of X users say that immigrants strengthen their country, and 62% of X users think that women still face difficulties in society.

• 23% of users report that the majority of their Tweets are political.

Nearly half (45%) of Americans claim they have Tweeted about a political or social topic in the recent year, while political Tweets are a way of life for 23% of the average userbase. A survey of over 1 million Tweets indicated that around one-third, or 33%, were political in nature.

Other Important Statistics For Marketers  

Twitter’s usage as a platform has changed over the years. It has become a business and marketing platform. Apart from demographics, marketers must also know key statistics about the trends, usage, engagement, and business to gain valuable insights into the audience’s behavior/ interests. 

They can utilize it all to create impactful strategies and attain maximum results from the campaigns and ads. Let’s look at some more demographic statistics that can be used by marketers!

#1. Usage

• Twitter is mostly used for news and current events.

61.2% of Twitter users use the platform to know the latest news and events ( as per Hootsuite research). Brands use Twitter to live-tweet about events or use event hashtags to retweet or engage with the audience.

• Twitter is used 4.4 hours per month .

As per the study, users spend 1.1 hours per week or 4.4 hours per month on Twitter. The social media platform offers various opportunities for businesses and advertisers. They can exhibit their products and services in ads to gain leads and sales.

#2. Engagement

• 79% of marketers find Twitter space useful.

Marketers use Twitter Spaces to market and advertise brands, products, and services.

• 125 million hashtags used per day

About 125 million hashtags are used on Twitter each day. Mastering the usage of Twitter hashtags can be beneficial for marketers and brands. Including 1-2 hashtags in the tweets can soar engagement levels by 21%.

• Including video in tweets increases engagement by up to 33%.

Organic video Tweets surpass text-based Tweets by up to 33%. Clearly, running Twitter video advertisements can improve total video views by up to 95% and total video watch time by 84%, giving it an extra-special boost.

#3. Business 

• 82% of B2B Content Marketers Use Twitter 

82% of B2B firms use Twitter, as per the study by Content Marketing Institute. They use the platform for various purposes. These include providing information, promoting new products, and engaging with the target audience. If you own a business, chances are your competition is already present and building those connections.

• Brands are 2.3 times more likely to meet KPIs if they launch advertisements on Twitter.

If you are planning a new product launch, Twitter does not want you to overlook its platform. According to their analytics, when brands debut new items on the platform, they are 2.3x more likely to meet their KPIs (key performance indicators). It is worth experimenting to discover if it holds true for your company.

• Twitter is used by 89% of people to find new products.

Twitter may not be the first choice for ecommerce marketing. However, as per the stats users are eager to learn about new products and services.

#4. Advertising

• People spend 26% more time seeing advertisements on Twitter 

Ads are on every online platform these days. So, you must capture and keep your viewers’ attention for successful video advertising. People on Twitter spend 26% more time watching ads in comparison to other social media platforms. 

With Twitter advertisements performing so well, it is no surprise that numerous businesses prefer to market their products on the platform.

• Twitter has seen a rise of 35 percent in global ad engagement year over year.

Engagement is one of the marketing indicators that brands must evaluate. It signals to algorithms that your content is important to others while also demonstrating that users are engaged in what you are sharing. Twitter has witnessed a 35% rise in global ad interaction year over year, making it even more appealing for brands to create Twitter advertisements.

• Twitter ads reach nearly 3X more men than women.

As previously stated, in 2023, over 63% of Twitter’s audience is males and 37% is females. The reach of Twitter ads is considerably more skewed toward male users.

#5. Publishing

• You have a daily limit of 2,400 Tweets.

Users are limited to a certain number of Tweets per day. A total of 2400 tweets can be published per day. Twitter has imposed this limit in order to reduce potential bot spam.

• 500 Million Tweets are published each day

As per the research, at least 500 Million Tweets are published on the platform daily. Users utilize the platform to share news and daily updates, connect with brands, and communicate/ discuss events.

Analyze Twitter Demographics and Create Marketing Strategies for 2024

That’s it; this concludes our comprehensive Twitter Demographic guide.

Understanding and analyzing Twitter Demographics 2024 are essential for creating robust marketing strategies. Demographics are vital insights that help marketers create ideal campaigns and ads, essential for elevating the brand’s Twitter marketing game.

As a matter of fact, demographics are not mere statistics but a secret ingredient for crafting winning marketing strategies. It helps in creating marketing campaigns that best resonate with the audience’s interests and behavior. 

By incorporating these insights into the strategy, marketers can help businesses elevate their visibility, engagement, leads, and sales. The perfect blend of demographics and strategy is key to thriving in the digital landscape and maximizing the potential of Twitter.

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