What is the best time to post on TikTok? 101 Guide

what-is-the-best-time-to-post-on-tiktok-guide

Figuring out the best time to post can help ensure that your videos reach the right audience. There is no denying that a lot of effort is put into creating content, and hence posting them during the peak times makes more sense. 

Posting at the right time will be a massive benefit for your TikTok marketing strategy. With over 1 billion users active on the platform worldwide, you have a huge potential to become famous. 

Identify the best time to post on TikTok with us and unlock the tricky quest. 

Does Posting Time on TikTok Matter? 

The “For You” section on the app shows numerous video streams that the algorithm picks for a user based on their past interaction. The videos that appear in this section receive wider reach and interaction. 

Now you would be thinking, how is it related to the best times to post? There is some relationship. Let’s see how!

The videos that appear in the “For You” section are picked by the algorithm based on specific criteria. It includes high user interactions, more likes, shares, etc. Think of it now. How will your videos get interaction if they don’t show up on the feed of other users? 

Posting at the best times and optimizing your posting time will increase engagement, and the chances of appearing on the “For You” page will also increase. However, the quality of your post matters too, besides the best time to post on TikTok. 

How to Find The Best Time to Post on TikTok? 

To find the best time to post content on TikTok, you must analyze the engagement and interaction your current posts are getting. This data about your account will help you plan your content calendar more effectively. 

Hence, pairing the suggestion of best times with the data analysis of your social media account will help you obtain better results. Here, we will discuss ways to determine the best posting time on TikTok:

#1. View Analytics: With the analytics feature, you can find when your specific audiences are active. By navigating to the analytics section of your Twitter account, you can easily get insights on the tailored findings of your account. 

Break down your performance metrics and try to find out the best times to post. 

#2. Follow Trends: Different topics and niches have different audience bases thus, the posting time should also be different as per audience time. Some trending topics or audio on the platform keep changing at intervals. 

You need to determine what is trending and when to post that type of content to increase your reach and visibility.  

#3. Leverage Machine Learning: Several third-party tools out there use machine learning to help brand owners and individuals dig into the data of their accounts. 

These tools help analyze specific metrics and then suggest the best time to post on TikTok, tailored specifically for your account.  

#4. Experiment With Different Times: Even if the best times, according to the analytics of your account, are not working as expected, you can experiment a bit. Try posting content on different days and times to see what works for you. 

#5. Create a TikTok Pro account (or Business account): You should convert your usual TikTok account into a pro account; this will help you see detailed analytics. The analytics insight of posts would help you understand the best time to post for your TikTok account. 

#7. Find your follower activity: The follower activity metric is an exciting thing to check on social media. It shows you the days and times when your audience stays active the most. This way, you can plan when to post content to gain maximum engagement and visibility. 

#8. Check your activity on individual TikTok posts: To find out what time your audience stays active the most, analyze the performance of each of your posts. The post that has received the maximum engagement must have been posted at a particular time. 

Try posting more content at around the same time, and observe. If it seems to work for you, congratulations, you have cracked a one-time slot. Other slots can be identified by observing a similar pattern. 

What is The Best Time to Post on TikTok? 

After analyzing lakhs of video statistics, we found that when posting on TikTok, you will have to try and test the times that are working for you. 

That said, the best time is not the same for all, and several factors influence the best times for different accounts. It also means that there are multiple best times to post content. 

Generic Best Times To Post On TikTok: 

  • On Tuesdays from 2 pm to 6 pm. 
  • On Wednesdays from 2 pm to 5 pm. 
  • On Thursdays from 3 pm to 5 pm. 

Surprisingly, weekdays and during the afternoon are found to be the most suitable time to post on TikTok. Also, considering the best days to post content, Tuesdays and Wednesdays are the most ideal. 

The platform experiences the highest engagement during the afternoon since users want some entertainment boost during that time. You can post a couple of content at any time from mid-morning till afternoon, and see what is working for you. 

After reviewing the generic best times to post, let’s review the best times based on specific criteria. Combining the different best times may help you find the best slot. 

1. The Best Time According To The Days Of The Week 

At first we break down the best times to post throughout the days of the week. Based on the findings below, you can start posting, to get more engagement on your posts. 

i. Monday

On Mondays, you can publish your posts at 6 a.m., 10 a.m., and 10 p.m. Morning is the best time since it is expected that when traveling to work or school, people tend to surf through the internet. 

The p.m. slot is when users like to scroll through social media before a good sleep. 

ii. Tuesday

The best times to post content on Tuesday are 2 a.m., 4 a.m., and 9 a.m. These times suggest that on Tuesday, people are most active either late at night or early morning. 

iii. Wednesday

The best times on Wednesday are 7 a.m., 8 a.m. and 11 p.m. Posting early in the morning can get you better engagement as people often think of refreshing their minds with something entertaining and then start their day. 

iv. Thursday

On Thursdays, the best times are 9 a.m., 12 a.m., and 7 p.m. Thursday is also considered as the best day to post on TikTok, and the pre-lunch hours are the best slots. 

You can also post during the evening when people return home from work. 

v. Friday

The best time slots on Fridays are 5 a.m., 1 p.m. and 3 p.m. As the week progresses, it is noticed that people become increasingly active on social media. It is an anticipation that they are approaching the weekend. 

However, as a marketer, you should consider changing patterns to maximize the use of your posts. 

vi. Saturday

The best Saturday slots are 11 a.m., 7 p.m., and 8 p.m. The early morning activities on this day are less since many have already started their weekend. 

During this time, people generally come online later in the morning or towards the day’s end. 

vii. Sunday

On Sundays, the best times are anticipated to be 8 a.m. and 4 p.m. Some early birds hit the gym, whereas others like to catch up with their friends for a Sunday brunch. These would find you on TikTok. 

That said, you can either choose weekdays or weekends for your posts. You can follow the best times for different days and see how it works for you. The analysis below shows the best time for your industry type. 

2. The Best Time To Post On TikTok For Different Industries

We have also evaluated the best posting times based on industries for you to decide better. Time slots for the most common industries have been broken down below. 

  • Schools And Educational Institutions: Tuesdays to Thursdays are the best days, and you can post anytime between 11 a.m. to 3 p.m. Try different times to trace the one that gives maximum reach. 
  • Real Estate: Any day between Tuesday to Thursday, and the time would be 10 a.m. 
  • Restaurants: Mondays to Thursdays are the best days for this industry, and the time slot is 2 to 5 p.m. in the afternoon. 
  • Non-Profit Organizations: The first half of weekdays are the best times for nonprofit organizations to post. Businesses can try different times, from 10 a.m. to 2 p.m. 
  • Artists: The lunch hours are expected to be the best times to post, i.e., from 1 to 2:30 p.m. Evenings can prove to be a great time to post, too, from 7 p.m. to 9 p.m. 
  • Photographers: The peak times for these people can be 2 to 3 p.m. in the afternoon on all days. 
  • Fashion: Saturdays and Sundays are the best days for people in this industry. You can post at any time between 10 p.m. to 7 a.m. 
  • Gamers: They can post on all days from 10 a.m. to 12 noon. 

After going through the industries, you can also see the breakdown of the best times to post based on the location. That way, new accounts can quickly try different combinations to find an ideal time. 

3. The Best Time To Post On TikTok By Location

It’s now time to see the best times to post based on the location you are currently available at. You can start posting at certain combinations of these times to see what is working for you. 

Best Times For USA (in EST)

  • Monday: 6 a.m., 10 a.m., 11 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 6 a.m., 8 a.m., 11 a.m.
  • Thursday: 9 a.m., 12 p.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 9 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

Best Times For Australia

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 9 a.m., 11 a.m.
  • Thursday: 9 a.m., 12 p.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 9 a.m., 4 p.m.

Best Times For Germany (in CET)

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., 11 a.m.
  • Thursday: 9 a.m., 12 p.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

Also, marketing trends are changing at a rapid pace; hence, it is critical to understand how they evolve and influence. Things on TikTok are a little erratic, and on some days, the reach of your content may take more time to get picked up.

Utilize the best times to post on TikTok for Growth in 2024

The TikTok analytics section of your account will help you determine the best time to post on TikTok. It will also give you insights into the time when most of your followers are online. We suggest, if not all that you should at least plan some posts around these time slots. 

We have a tip for you with which you can make the most of your content. Plan to post 80% of your content when your audience, i.e., followers, is the most active. The rest 20% should be posted on trial at different time zones. 

Numerous TikTokers have reported that this posting pattern has helped them gain substantial engagement for their posts. 

Read More:

Final Thoughts

After understanding how to find the best time for your TikTok posts, be mindful and remember that finding the best time slots is not a one-time process. 

With time, your profile will grow, and so will the type and size of the audience following you. That said, you should keep checking the analytics often. 

Check and change the best times to post on TikTok quite often so that you don’t miss out on a single opportunity. It will keep you on top of all things and also deliver results better than what you have expected. 

FAQs

#1. At what time should I post on TikTok every day? 

The best time to post on TikTok depends on several factors. Initially, you will have to try posting at different times and observe the results. When you have some data available to analyze your audience, you will be able to better decide the best time. 

#2. Will the best time for me differ from the one of another account?

Yes, the best times to post on TikTok for you will be different than those for any other account. The audience on your account will be the most active at a different time vs the audience of any other account. 
By looking at the analytics, you will know posting at what time will prove to be the best for you. 

#3. Can I get more views by posting at the best time?

Yes, by posting at the right time, i.e., at the peak time when most of your followers are active, your posts will reach most of your audience. Also, trying different best times to post based on specific criteria will help you reach more people from your target audience. 

#4. How will posting on TikTok at the best time help?

The best times to post on TikTok matters and is rewarded by the platform. It makes your posts reach the maximum number of people who are scrolling through the platform. 
When the post is set out at a particular time when the viewers are active, more people will get to see it. 

#5. Can I post three times a day on TikTok?

There is no hard and fast rule of how many times you should post on TikTok. However, if you want to post three times a day, you can try doing that and see how it is working for you. 
The general rule with posting is that you should post engaging and high-quality content consistently. 

#6. Does it matter when you post on TikTok?

Yes, posting at the right time on TikTok does matter. If you want to get more engagement on your videos and want it to reach more people, you need to consider the best time to post. 

#7. What is the best time to post on Saturday?

Saturdays are usually quieter on TikTok, and so you can try posting either in the morning from 8 a.m. to 10 a.m. or in the afternoon till evening, 2 p.m. to 6 p.m. 

#8. Can I post late at night on TikTok?

Yes, on some days, posting content late at night on the platform helps. For instance, on Fridays, you can post late at night since most of people are in a weekend mood, and they stay up late, scrolling through their social media. 
Furthermore, you can try posting at different times and on different days from your account to analyze the results you get. 

#9. Can posting time help my post go viral on TikTok?

Yes, posting time is one of the indirect factors that can help you go viral on TikTok. That said, if you post at the right time and get heightened engagement, the algorithm will promote it more. Hence, the chances of going viral increase. 

#10. How to select the best time to post on Instagram according to your niche?

From the analytics section, you will have to study the available data and then decide what would work best.  Besides picking the best time based on your niche, you should also see the peak times of when your audience is online and then try a combination of time slots. 

Rebecca Adley

Meet Rebecca Adley, a name synonymous with social media mastery. Her journey began in the heart of a bustling digital marketing agency.... Read More

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